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CarMatching.comHelping you to find your perfectcar match.Chenxi Xiong – Gabriel Soto – Meng Yao – Priyaranjan
SummaryThe problemThe SolutionCar MatchingWireframes
The ProblemToo many options
The ProblemToo many features, options and
The ProblemDifferent targets with different web
The ProblemInstead ofhelping them tosolve theirneeds, we mayend up confusingthe users even
The ProblemBecause sometimes it’s not easy toexpress exactly what we want!
The ProblemAlthough..We may have some ideas of what weneed:Features, Lifestyle or brand
the solution?Help the decision makingprocess by reducing the choicesto a shortlist.
InterviewsUsers decide on budget firstThen decide someFeatures/Brands/Lifestyle that theywant.
InterviewsThey may have a good idea of what theywant, but they don’t know exactly what theywant…
InterviewsBut they are already comfortable doingresearch!
User Flow
The SolutionUse quizzes to understand what theusers really want
The SolutionBut not like this:
The SolutionOr with this kindof questions:
The SolutionActing like a dating site
The SolutionThey don’t ask you about your perfect matchThey ask questions aboutyourself!We do the same thing atCarMatching...
CARMATCHING.COM
Web-based applicationsolutionsMobile Desktops & Tablets
Car MatchingResponsive Design
Why do we think this will workFaster development andimplementation time than iOS orAndroid App.
Why do we think this will workUnique approach to the subject
Why do we think this will workPossibility of Search Marketing, DisplayAds and SEO
Why do we think this will workWill be useful to the user.With Car Matching they will get fewer andbetter results.
FeaturesNo minimumnumber ofquestionsanswered to getresults. The onlyrequired fields areGender, Zip Codeand Budget.
FeaturesBut as you answer morequestions, you will getbetter results.
FeaturesAsk your friendsabout the results:You can share viaFacebook
FeaturesSimilar car suggestions, with same featuresand specifications.
QuestionsWhat’s your choice of vacation?
QuestionsHow many seats do you need in arestaurant?
QuestionsWhich one describe you better ?
QuestionsWhere do you prefer to drive?
Questions about car makersPreferred Car Nationality:
QuestionsCar Color:
Final Thoughts
Thanks!Questions?Chenxi Xiong – Gabriel Soto – Meng Yao – Pryaranjan
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Carmax presentation (1)

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Carmax presentation (1)

  1. 1. CarMatching.comHelping you to find your perfectcar match.Chenxi Xiong – Gabriel Soto – Meng Yao – Priyaranjan
  2. 2. SummaryThe problemThe SolutionCar MatchingWireframes
  3. 3. The ProblemToo many options
  4. 4. The ProblemToo many features, options and
  5. 5. The ProblemDifferent targets with different web
  6. 6. The ProblemInstead ofhelping them tosolve theirneeds, we mayend up confusingthe users even
  7. 7. The ProblemBecause sometimes it’s not easy toexpress exactly what we want!
  8. 8. The ProblemAlthough..We may have some ideas of what weneed:Features, Lifestyle or brand
  9. 9. the solution?Help the decision makingprocess by reducing the choicesto a shortlist.
  10. 10. InterviewsUsers decide on budget firstThen decide someFeatures/Brands/Lifestyle that theywant.
  11. 11. InterviewsThey may have a good idea of what theywant, but they don’t know exactly what theywant…
  12. 12. InterviewsBut they are already comfortable doingresearch!
  13. 13. User Flow
  14. 14. The SolutionUse quizzes to understand what theusers really want
  15. 15. The SolutionBut not like this:
  16. 16. The SolutionOr with this kindof questions:
  17. 17. The SolutionActing like a dating site
  18. 18. The SolutionThey don’t ask you about your perfect matchThey ask questions aboutyourself!We do the same thing atCarMatching.com
  19. 19. CARMATCHING.COM
  20. 20. Web-based applicationsolutionsMobile Desktops & Tablets
  21. 21. Car MatchingResponsive Design
  22. 22. Why do we think this will workFaster development andimplementation time than iOS orAndroid App.
  23. 23. Why do we think this will workUnique approach to the subject
  24. 24. Why do we think this will workPossibility of Search Marketing, DisplayAds and SEO
  25. 25. Why do we think this will workWill be useful to the user.With Car Matching they will get fewer andbetter results.
  26. 26. FeaturesNo minimumnumber ofquestionsanswered to getresults. The onlyrequired fields areGender, Zip Codeand Budget.
  27. 27. FeaturesBut as you answer morequestions, you will getbetter results.
  28. 28. FeaturesAsk your friendsabout the results:You can share viaFacebook
  29. 29. FeaturesSimilar car suggestions, with same featuresand specifications.
  30. 30. QuestionsWhat’s your choice of vacation?
  31. 31. QuestionsHow many seats do you need in arestaurant?
  32. 32. QuestionsWhich one describe you better ?
  33. 33. QuestionsWhere do you prefer to drive?
  34. 34. Questions about car makersPreferred Car Nationality:
  35. 35. QuestionsCar Color:
  36. 36. Final Thoughts
  37. 37. Thanks!Questions?Chenxi Xiong – Gabriel Soto – Meng Yao – Pryaranjan

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