INDIA‟S LARGEST AMUSEMENT PARK. PIONEERS IN THE ENTERTAINMENT ANDLEISURE INDUSTRY, IT WAS ESSEL WORLD THAT PULLED PEOPLE O...
ESSELWORLD AS A BRAND
ESSEL WORLD AS A BRANDTHE ESSEL GROUP IS ONE OF INDIA‟S PROMINENT BUSINESS HOUSES WITH ADIVERSE PORTFOLIO OF ASSETS IN MED...
THE ECO MISSION PROPAGATES ENVIRONMENT AWARENESS THROUGHACTIVITIES THROUGHOUT THE YEAR. WORLD FORESTRY DAY, NATIONALNUTRIT...
FUNCTIONAL BENEFITSESSELWORLD HAS A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS ANDALSO PEOPLE ACROSS THE COUNTRY. THIS IS B...
ONE OUTLET OR OTHER, SPREAD THROUGHOUT THE PARK, IS SURE TO APPEALYOU.ESSELWORLD HAS RECENTLY STARTED WET WORLD (A PARK WI...
SELF-EXPRESSIVE BENEFITSESSELWORLD “IT‟S YOUR WORLD” REFERS TO A WORLD OF FUN, EXCITEMENT,ENJOYMENT, AMUSEMENT AND ENTERTA...
EMOTIONAL BENEFITSAT” ESSELWORLD RECHARGE YOUR EMOTIONS” ITSELF COVERS A LOT OFEMOTIONAL BENEFITS.WHEN IT COMES TO EMOTION...
BRAND OF AMUSEMENT PARK
INDEX ABOUT ESSELWORLDESSELWORLD AS A BRAND FUNCTIONAL BENEFITS   SELF-EXPERIENCE EMOTIONAL BENEFITS
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Brand Building 2

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Brand Building 2

  1. 1. INDIA‟S LARGEST AMUSEMENT PARK. PIONEERS IN THE ENTERTAINMENT ANDLEISURE INDUSTRY, IT WAS ESSEL WORLD THAT PULLED PEOPLE OUT OF THESTAID ENVIRONMENT OF CONVENTIONAL PLEASURE TRIPS AND UNFOLDEDBEFORE THEM THE EXCITING NEW SCENARIO OF A COMPLETE LEISUREDESTINATION. A SPRAWLING COMPLEX ON THE COSTAL GORAI VILLAGE INNORTHWEST MUMBAI, ESSELWORLD ASIA‟S LARGEST AMUSEMENT PARK ISSPRAWLED OVER 64 ACRES AND IS A REFRESHING GATEWAY TO A WHOLE NEWWORLD OF EXCITEMENT AND FUN. IT‟S NEVER-BEFORE SEEN ATTRACTIONS SETAMIDST UNIQUE ARCHITECTURE WITH INTERNATIONAL STANDARD AMENITIESAND HYGIENE MAKES IT THE ONLY, TRULY INTERNATIONAL AMUSEMENT PARKIN INDIA.
  2. 2. ESSELWORLD AS A BRAND
  3. 3. ESSEL WORLD AS A BRANDTHE ESSEL GROUP IS ONE OF INDIA‟S PROMINENT BUSINESS HOUSES WITH ADIVERSE PORTFOLIO OF ASSETS IN MEDIA, PACKAGING, ENTERTAINMENT,TECHNOLOGY-ENABLED SERVICES, INFRASTRUCTURE DEVELOPENEMT ANDEDUCATION.THE GROUP‟S PUBLICLY LISTED COMPANIES INCLUDE ZEEENTERTAINMENT ENTERPRISES LTD, ZEE NEWS LTD, WIRE & WIRELESS INDIALTD, DISHTV INDIA LTD, ESSEL INFRASTRUCTURE PVT LTD, ESSEL PROPACKLTD AND ETC NETWORKS LTD. WITH WORLDWIDE OPERATIONS, THE GROUPEMPLOYS MORE THAN 8,000 PEOPLE ACROSS VARIOUS LOCATIONS.THE ESSEL GROUP HAS ALWAYS RESPONDED TO OPPORTUNITIES CREATED BYCHANGES IN TECHNOLOGY BY CAPITALIZING ON FIRST-MOVER ADVANTAGE TOEMERGE AS THE MARKET LEADER. IN INDIA, ZEE TV IS THE FIRST SATELLITECHANNEL, SITICABLE IS THE FIRST MUTI-SYSTEM OPERATOR, ESSELWORLD ISTHE FIRST AMUSEMENT PARK, WATER KINGDOM IS THE FIRST THEME PARKAND PLAYWIN IS THE FIRST ONLINE GAMING COMPANY. ESSEL PROPACK, THEWORLDS NO.1 IN PACKAGING, WAS ALSO A REVOLUTIONARY CONCEPT IN INDIA.ESSEL INFRASTRUCTURE PVT LTD. ESSEL INFRAPROJECTS LIMITED IS INDIA‟SLARGEST THEME PARK OWNER AND OPERATOR. THE COMPANY HAS ALSOVENTURED INTO A RANGE OF BUSINESS SUCH AS TECHNOLOGY-ENABLEDSERVICES, INFRASTRUCTURE DEVELOPMENT, EDUCATION, MEDIA ANDENTERTAINMENT.SUBASH CHANDRA IS THE FOUNDER CHAIRMAN AND THE CHIEF ARCHITECT OFTHE ESSEL GROUP OF COMPANIES.ESSELWORLD IN ASSOCIATION WITH AN NGO OASIS (ORGANIZATION OF AWARESAVIOURS IN SOCIETY) IS ANOTHER RESULT OF STRONG OUTCOME AS A BRAND.ESSELWORLD ALONG WITH OASIS HAS WORKED TO CREATE AWARENESS INFUTURE GENERATION. THIS INVOLVES WORKING WITH SCHOOLS ANDSTUDENTS TO ECOSENSITIES INDIVIDUALS THROUGH VARIOUS WAYS. IN JUNE2004, ESSELWORLD AND OASIS LAUNCHED ECO MISSION – AN ENDEAVOUR TOBRING ABOUT ENVIRONMENTAL CONSIOUSNESS AMONG CHILDREN. THROUGHA SERIES OF INFORMATIVE SESSIONS, CONTEST AND ACTIVITES, THE MESSAGEOF SAVING THE PLANTS IS SPREAD TO THOUSANDS OF STUDENTS. THEY ALSOPROVIDE PRACTICAL SOLUTIONS TO MANY ENVIRONMENTAL PROBLEMS,WHICH THE STUDENTS CAN EASILY IMPLEMENT. ECO-MISSION 2005-06 WASTHEMES „PROJECT PROACTIVE REPUBLIC‟ WHERE MORE THEN 40 SCHOOLSPARTICIPATED.
  4. 4. THE ECO MISSION PROPAGATES ENVIRONMENT AWARENESS THROUGHACTIVITIES THROUGHOUT THE YEAR. WORLD FORESTRY DAY, NATIONALNUTRITION WEEK, WATER CONSERVATION DAY, ARE CELEBRATED THROUGHINTERACTIVE SKITS, DANCE PERFORMANCES AND EXIBITION TO CREATEAWARENESS ON ENVIRONMENT PROBLEMS.AS PART OF ECO GALLERY, STUDENTS ARE TAKEN TO ESSEL WORLD ANDWATER KINGDOM.THE ESSELWORLD- OASIS NEWSLETTER, PUBLISHED ANNUALLY, IS A TREASURETROVE OF INFOTAINMENT. THE NEWSLETTER IS CIRCULATED IN ALL SCHOOLS.FOLLOWING THESE ACTIVITES ESSELWORLD HAS CREATED, GAINED ANDMAINTAINEDPUBLICITYPROPAGANDAPROMOTIONEVENTUALLY ESTABLISHING ITSELF AS A SUCCESSFULLY BRAND.
  5. 5. FUNCTIONAL BENEFITSESSELWORLD HAS A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS ANDALSO PEOPLE ACROSS THE COUNTRY. THIS IS BECAUSE IT IS THE OLDESTAMUSEMENT PARK IN THE CITY. MANY PEOPLE FROM CONTEMPORARY AGEHAVE GROWN ALONG WITH ESSELWORLD. THOUGH BEING ONE OF THE FIRSTAMUSEMENT PARK, IT IS NEW IN STYLE AND CONCEPT. ESSELWORLD IS ANINTERNATIONAL-STYLE THEME PARK AND AMUSEMENT PARK THAT HASDEFINED THE PARAMETERS OF MODERN FUN. IT CONSTANTLY ADOPTS NEWPROGRESSIVE TECHNOLOGY TO REDEFINE ITSELF.ESSELWORLD OFFERS OVER THIRTY FOUR THRILLING SCINTILLATING RIDES,GAMES AND AMUSEMENTS. THE PLACE OFFERS LOW BUDGET MONSOONPACKAGES AND SPECIAL DEALS ON WEEKENDS. DIFFERENT RECREATIONALOPTIONS IN ESSELWORLD INCLUDE THE STANDARD ROLLERCOASTER ANDADVENTURE THEMES, PLUS A WATER WORLD SECTION WHERE KIDS CAN RUNAMOK. CHILDREN’S RIDE ADULT’S RIDE FAMILY RIDES COMMANDO PARK ZYCLONE MAHA NIBOO DIVE KINDER CAROUSEL ROCK-O-PLANE MONSTER YARD TRAIN SNOWBALL RAINBALL TILT A WHEEL CATERPILLAR SENIOR DODGEM FUN NET BIG APPLE SENIOR CRAZY CARS ZIPPER DIPPER MINI TELE COMBAT SUPER ROUND UP ROAD TRAIN JUNIOR CRAZY CARS ROCK-N-ROLL HIGHWAY CARS BOAT RIDE SLIPPERY SULTAN HAUNTED HOTELBESIDES THESE RIDES THERE ARE ALSO COIN-OPERATED GAMES. LIKE CRAZYSHUTTLE, DERBY RACER, AQUA BLAST, WATER LAZER ETC.AFTER A HECTIC AMUSEMENT BOUT A DELECTABLE RECIPES WATING TORAVISH YOUR TASTE BUDS, ESSELWORLD CATERS TO ALL PALATES. WHETHERYOUR CHOICE IS A QUICK PIZZA OR A BHEL PURI OR A LEISURELY CHINES MEAL,
  6. 6. ONE OUTLET OR OTHER, SPREAD THROUGHOUT THE PARK, IS SURE TO APPEALYOU.ESSELWORLD HAS RECENTLY STARTED WET WORLD (A PARK WITHIN THEPARK). IT IS A DREAM COME TRUE IN THE HOT SUMMER MONTHS. THIS HAS SIXWATER RELATED RIDES:RAIN POOLCROC POOLLARGE ACTIVE POOLSPLASH POOLLAZY RIVERSMALL ACTIVE POOL.IN ADDITIONESSEL WORLD IS A HOT ENTERTAINMENT SPOT IN MUMBAI.AMUSEMENTENJOYMENTFAMILY/COUPLES AND KIDS ANY AGE GROUP CAN HAVE FUNREJOICEMENTUNENDING FUNARE SOME OF THE NOTICEABLE FUNCTIONAL BENEFITS OF ESSELWORLD.
  7. 7. SELF-EXPRESSIVE BENEFITSESSELWORLD “IT‟S YOUR WORLD” REFERS TO A WORLD OF FUN, EXCITEMENT,ENJOYMENT, AMUSEMENT AND ENTERTAINMENT. IT‟S EXACTLY THE WORLDWHICH YOU HAD IMAGINED, FANTASIZED, DREAMT OF. A WORLD WHICHBELONG TO YOU IRRESPECTIVE HOW OLD OR YOUNG YOU ARE AND HOW RICHOR POOR YOU ARE. ESSELWORLD IS A DREAM LAND WHERE YOUR HAPPINESSWILL BE DOULBLED, WHERE DREAMS OF FUN, LOVE, ENJOYMENT, GAMING,AMUSEMENT AND ENTERTAINMENT COMES TRUE WHETHER YOU ARE WITHYOUR FAMILY, SPOUSE AND FRIENDS YOU ARE GOING TO ENJOY THAT‟S FORSURE. YOU WILL BE THRILLED, SPINNED AND WET. PLAYING LAUGHING ANDENJOYING WON‟T STOP, THAT‟S WHY IT‟S ESSELWORLD “IT’S YOUR WORLD”.ESSELWORLD IS A WORLD WHERE EMOTIONS WILL BE RECHARGED SUPPOSEYOU ARE IN A SAD OR BAD MOOD AND YOU REACH ESSELWORLD YOUR MOODWILL SWING AND YOU WILL BECOME HAPPY IN THE FLOWING EXCITEMENT,ENJOYMENT, AMUSEMENT, ENTERTAINMENT AND FUN OF ESSELWORLD.IN ADDITION ESSEL WORLD IS:MUMBAI’S ONLY INTERNATIONAL -STYLE THEME PARK AND AMUSEMENTCENTRE.“ESSELWORLD” A SPECIAL PLACE.UNLIMITED: ENTERTAINMENT, ENJOYMENT, EXCITEMENT AND FUN.A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS AND PEOPLE ACROSSTHE COUNTRY.A WORLD OF FANTASY FILLED WITH FUN AND EUPHORIA.A REFRESHING LEISURE DESTINATIONCOME TO ESSELWORLD AND REDEFINE THE PARAMETERS OF MODERN FUN.A BREATHTAKING EXPERIENCE.MAKE YOUR DREAMS COME TRUE.FUN NEVER ENDS AT ESSELWORLD.THIS PARK TAKES THE GUARANTEE TOPEP YOU UP.ARE SOME OF THE NOTICEABLE SELF-EXPRESSIVE BENEFITS OF ESSELWORLD.
  8. 8. EMOTIONAL BENEFITSAT” ESSELWORLD RECHARGE YOUR EMOTIONS” ITSELF COVERS A LOT OFEMOTIONAL BENEFITS.WHEN IT COMES TO EMOTIONAL BENEFITS ESSELWORLDOFFERS A LOT OF EMOTIONAL BENEFITS BECAUSE EXPERIENCING RIDES SUCHAS: CHILDREN’S RIDE ADULT’S RIDE FAMILY RIDES COMMANDO PARK ZYCLONE MAHA NIBOO DIVE KINDER CAROUSEL ROCK-O-PLANE MONSTER YARD TRAIN SNOWBALL RAINBALL TILT A WHEEL CATERPILLAR SENIOR DODGEM FUN NET BIG APPLE SENIOR CRAZY CARS ZIPPER DIPPER MINI TELE COMBAT SUPER ROUND UP ROAD TRAIN JUNIOR CRAZY CARS ROCK-N-ROLL HIGHWAY CARS BOAT RIDE SLIPPERY SULTAN HAUNTED HOTELSATISFY OUR EMOTIONS AS WE ENJOY, HAVE FUN, GET ENTERTAINED,EXCITEMENT ARE SATISFYING OUR EMOTIONS.HAPPINESS, ENJOYMENT, REFRESHMENT ARE DERVIED BY EXPERIENCING THEABOVE RIDES.IN ADDITION ESSELWORLD ISMUMBAI’S ONLY INTERNATIONAL -STYLE THEME PARK AND AMUSEMENTCENTRE.ESSELWORLD HAS A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS ANDPEOPLE ACROSS THE COUNTRY.ESSELWORLD “IT’S YOUR WORLD”AN ISLAND OF FANTASY FILLED WITH FUN AND EUPHORIA.A BREATHTAKING EXPERIENCE.ARE SOME OF THE NOTICEABLE EMOTIONAL BENEFITS OF ESSELWORLD.
  9. 9. BRAND OF AMUSEMENT PARK
  10. 10. INDEX ABOUT ESSELWORLDESSELWORLD AS A BRAND FUNCTIONAL BENEFITS SELF-EXPERIENCE EMOTIONAL BENEFITS

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