A summer project report on “MEASUREMENT OF CONSUMER SATISFACTION AND MARKET DYNAMICS ON THE DOCUMENT MANAGEMENT DEVICES” By P. Priyaranjan 51
Contents1. Identifying the problem2. Xerox company profile3. Objectives4. Research methodology4. Data analysis5. Findings6. Suggestions7. Conclusion
Identifying the problem• To know the document devices market potential in Hyderabad.
Xerox Corporate Profile• Company Name : XEROX CORPORATION• CEO of Company : Ursula M. Burns• Headquarter : Stamford Connecticut• No. of Employees : 136,000 worldwide (2011)• Operation : Operates in 160 Countries• Founded In : 1906
ObjectivesTo find the potential market for Xeroxproducts.To find the requirement of office equipmentsin the market.To know the buying process of the differentorganizations.To find out the satisfactory level of customersfor the document devices.To generate the leads for the Xerox products.
ResearchMethodologyTarget population: Companies inHyderabad city Sampling frame : 175 companiesMethod: Simple random samplingmethod.Research instrument: QuestionnaireSurvey method: Personal interview.Tools : Percentages, averageweighted mean, anova and multiple regression is appliedusing SPSS-19.
Limitations Information provided bythe customers may or maynot be true. Sample size may not besufficient for conclusion. Data collected from thequestioners may or may notbe true.
Comparison of basic standby printers of three companies
FindingsHP is the leading company in the documentdevices.Many people identify Xerox as a photocopying process.From the data analysis requirement is more inSME’s who spend less than 10000 per monthon document devices.We were not allowed to do survey in some bigcorporate as we did