Xerox

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survey on document devices

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Xerox

  1. 1. A summer project report on “MEASUREMENT OF CONSUMER SATISFACTION AND MARKET DYNAMICS ON THE DOCUMENT MANAGEMENT DEVICES” By P. Priyaranjan 51
  2. 2. Contents1. Identifying the problem2. Xerox company profile3. Objectives4. Research methodology4. Data analysis5. Findings6. Suggestions7. Conclusion
  3. 3. Identifying the problem• To know the document devices market potential in Hyderabad.
  4. 4. Xerox Corporate Profile• Company Name : XEROX CORPORATION• CEO of Company : Ursula M. Burns• Headquarter : Stamford Connecticut• No. of Employees : 136,000 worldwide (2011)• Operation : Operates in 160 Countries• Founded In : 1906
  5. 5. ObjectivesTo find the potential market for Xeroxproducts.To find the requirement of office equipmentsin the market.To know the buying process of the differentorganizations.To find out the satisfactory level of customersfor the document devices.To generate the leads for the Xerox products.
  6. 6. ResearchMethodologyTarget population: Companies inHyderabad city Sampling frame : 175 companiesMethod: Simple random samplingmethod.Research instrument: QuestionnaireSurvey method: Personal interview.Tools : Percentages, averageweighted mean, anova and multiple regression is appliedusing SPSS-19.
  7. 7. Limitations Information provided bythe customers may or maynot be true. Sample size may not besufficient for conclusion. Data collected from thequestioners may or may notbe true.
  8. 8. Data Analysis
  9. 9. Printers Printer 10% 6% HP13% Cannon Xerox Others 71%
  10. 10. Multi Function Devices MFD 20% HP Cannon 13% 51% Xerox Others 17%
  11. 11. Running cost 6% 11% less than 3000 3000-10000 1000-2000025% 58% more than 20000
  12. 12. Buying Decision 7% 9% Director12% purchase head operations head IT head 72%
  13. 13. Order of preference
  14. 14. Customer satisfaction
  15. 15. Anova• Null hypothesis: There is no significant difference between the factors. P = 0.000 < 0.05
  16. 16. Multiple regression
  17. 17. Comparison of basic standby printers of three companies
  18. 18. FindingsHP is the leading company in the documentdevices.Many people identify Xerox as a photocopying process.From the data analysis requirement is more inSME’s who spend less than 10000 per monthon document devices.We were not allowed to do survey in some bigcorporate as we did
  19. 19. 4 C’s Marketing Mix
  20. 20. Suggestions• Communication• Convenience• Cost to satisfy• After sales service• Availability of catridges
  21. 21. Conclusion

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