Seminar

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priyansha johari pre

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Seminar

  1. 1. INTRODUCTION ON BRAND BUILDING MADE BY: SHAILENDRA TIKKHA MBA 1 ST SEM KCMT
  2. 2. BRAND BUILDING -CREATING RELATION
  3. 3. What Is a Brand? A product A service A logo A packaging A shop A country A person
  4. 4. Brand = Product + Images <ul><li>More than just the product or the service </li></ul><ul><li>Add the intangible images that come to mind </li></ul><ul><li>Add the usage occasions that come to mind </li></ul><ul><li>Add the user imagery that comes to mind </li></ul>Brand = Values + Added values
  5. 5. Brand-building : The Focus <ul><li>Not just a one-off exercise </li></ul><ul><li>Continuously track brand appeal, brand image with target consumers </li></ul><ul><li>Keep re-looking at all the aspects of the brand to keep it relevant and attractive </li></ul>
  6. 6. Brand-building: The Steps <ul><li>Feedback to action plan </li></ul>Determine the current image with consumers Define the desired image <ul><li>Identify focus areas for action </li></ul><ul><ul><ul><li>Product development/innovation </li></ul></ul></ul><ul><ul><li>Packaging/delivery systems </li></ul></ul><ul><li>Advertising/promotions </li></ul>Implement action plan with a monitoring programme
  7. 7. Brand-building Advertising <ul><ul><li>AMUL </li></ul></ul>
  8. 8. AMUL AMUL Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative, Sharing Relationship : Sociable
  9. 9. Thank You

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