Tale of a Hug (Narendra Modi vs. Rahul Gandhi) A study on the No Confidence Motion which took place on 20th July, 2018 and turned into an act of drama in the history of parliamentary proceedings.

1. Tale of a Hug
Narendra Modi vs. Rahul Gandhi

2. What turned the whole episode as an act of
drama in the history of parliamentary
proceedings
What was the conclusion and who
involved in this drama
The whole study was around the ‘No
Confidence Motion’ which took place on
20th July, 2018 in the Parliament.
Why the no-confidence motion was null
and void even before being introduced
Why will it be considered as a big joke
by the generations to come.
What's the objective…

3. Let’s understand ‘No Confidence
Motion’
A motion of no-confidence is a statement or vote which states that a person(s) in a position of
responsibility (government, managerial, etc.) is no longer deemed fit to hold that position, perhaps
because they are inadequate in some respect, are failing to carry out obligations, or are making
decisions that other members feel detrimental.
The concept was first used in West
Germany
Acharya Kripalani moved the first ever no-confidence motion in India
after Indo-China War in August 1962
The peculiar and unique feature of the motion of confidence allows a Parliament to withdraw
confidence from the head of any government only if there is positive majority for the prospective
successor. The principle intends to ensure that a replacement head of government has enough
parliamentary support to govern in case a government falls.
Other countries where the ‘No Confidence Motion’ has been used
Who were involved….

4. Narendra Modi (NaMo)
1971
2014
2012
2002
2002
1995
1990
1987
1985
1975-77
Joined RSS as full time Pracharak
Modi remained
underground and
employed various
tactics to oppose the
government during the
imposed Emergency
Joined
BJP and
was the
organization
secretary of
its Gujarat
Unit in 1987
Contested for
Ahmedabad
Municipal
Corporation
elections and won
the same, giving
BJP its first ever win Key figure in
organizing L K
Advani’s
Ayodhya Rath
Yatra
Appointed as BJP’s
National Secretary
and relocated to
New Delhi
Became the Chief
Minister of Gujarat but
was forced to step down
as his Govt was accused
of fuelling the Gujarat
riots
Re-elected in
Dec 2002 after
winning the
Assembly
Elections
Special
Investigation
Team (SIT)
cleared Modi
of all
involvements
during the
2002 riots
Landslide victory in Lok
Sabha elections and
became the PM
His journey to Prime Ministership

5. Rajiv Gandhi (RaGa)
Jawaharlal Nehru + Kamala Nehru
India’s 1St Prime Minister
(Died of Natural Causes)
Indira Gandhi + Feroze Jehangir Ghandy
Prime Minister 1966 - 74 and 1980 – 84
(Killed by Sikh bodyguards in 1984)
Sanjay Gandhi
Congress Party Member
(Killed in an Air Crash)
Rajiv Gandhi + Sonia Gandhi
Prime Minister 1984 – 89
(Killed by suicide bomber in 1991)
Priyanka Gandhi Daughter of Rajiv
and Sonia Gandhi
Active in Congress Party Which she
joined in 2004.
Rahul Gandhi son of Rajiv and
Sonia Gandhi
President of Indian National
Congress Party , Chairperson of
the Indian Youth Congress and
the National Students Union of
India.
1947-64
1966-74 & 1980-84
1984-89
2004
Congress Dynasty

6. And these all happened….
 During the no-confidence motion debate in Parliament on 20th July, 2018, both leaders were trending
across social platforms where 60.4% conversations were on NaMo and 39.6% on RaGa.
 On 21st July itself, there were more than 9,500 plus conversation on Gandhi’s controversial hug in
Parliament
SOV
70,085
SOV
45,957
Rahul Gandhi winks after
hugging PM Narendra Modi in
Lok Sabha
#NoConfidenceMotion
AAP MLA tweeted,
“भविष्यिाणी थी - दिन में
भूकम्प की संभािना लेककन
ये भूचाल तो रात को आया
है” which was highest
engagement with 21K
engagement
And as expected, Twitter was flooded with audience trolling the incident with strong and negative
reactions

7. Twitter Battle
People were desperately waiting for Narendra Modi’s comments

8. Viewers’ Reactions
15%
62%
23%
Overall Audience Reactions
Positive Neutral Negative
60.00%
24.70%
15.30%
63.50%
22.20%
14.30%
 There was not much difference on the audience’s sentiment. Audience slightly showed more negative
reaction towards Rahul Gandhi's action in comparison to Narendra Modi.
 Negative conversations were with regards to
supporting Rahul Gandhi’s parliament speech
about jobs, Rafale , Doklam and others.
 Negative conversations about allegations by
the Congress President Rahul Gandhi to BJP
government's involvement in the Rafale Scam.
They had apparently used the money from the
scam to fund the marketing campaign for PM
Modi and BJP.
 There were also conversations supporting the
PM and about the Speaker of the Parliament -
Sumitra Mahajan
 Negative comments were made by some
journalist accusing Gandhi Dynasty being
dangerous, just for the opium of power he
can go as low as demeaning India, her
institutions, spouting diplomatic relationships
with foreign nations.
 People were also engaged in conversations
where they were of the view that PM’s
position should have been revered and RaGa
should not have hugged him.
 Nation also had positive thoughts for the
Congress, where viewers of India are
appreciating Rahul Gandhi for the way he
fought and ended the conversation with a
hug.

9. Key Drivers with sentiments were

10. Actively Used Devices
73% of the conversation occurred through Android phones followed by IOs Phones, Tablets and
Desktops 13%, 6% & 5% respectively.
There were total 74 trending pages from the above mentioned media sites.
Top Media Involved…
Almost 99% of the
conversations had taken
place on Twitter followed
by News channels

11. Audience Age
25%
53%
17%
3.49%
0.79%
0.11%
18-24 25-34 35-44 45-54 55-64 65+
80.8% 19.2%
Who were the audience?
It was quite evident that the whole episode was male dominated.
Women in Politics 2017, the survey said Lok Sabha had 64 (11.8
percent of 542 MPs) and Rajya Sabha 27 (11 per cent of 245 MPs)
women MPs. ****FinancialExpress
Joy Fear Disgust Surprise Sadness Anger
38%
11% 10%
14% 13% 14%
39%
12% 13% 12%
9%
16%
Narendra Modi Rahul Gandhi
Audience Emotions
Audience Status
15% 8% 4%73%
Parents Married Single Senior

12. Audience Presence
Audience Occupations & Interests
Cities Volume
Delhi 44%
Maharashtra 12%
Uttar Pradesh 8%
Gujarat 4%
Rajasthan 4%
Karnataka 4%
Tamil Nadu 3%
Madhya
Pradesh
3%
Andhra Pradesh 3%
West Bengal 2%
19%
13%
12%
12%
12%
8%
8%
6%
6%5%
Occupations
Engineer
Executive
manager
Student
Entrepreneur
Author/Writer
Journalist
Lawyer
17%
12%
12%
11%11%
8%
7%
7%
7%
7%
Interests
Government
Colleges &
Universities
Sports
Literature/Books
Celebrities &
Entertainment
News
Global News

13. Hashtags Used by Audience
 Total 26 hashtags were used which had
a hit rate of more than 300 .
 The top 10 hashtags with the sentiment
associated with them were as follows:
Hashtags Total Hits Positive Hits Neutral Hits Negative Hits
#NoConfidenceMotion 20278 2293 12968 5017
#IndiaTrustsModi 6016 1131 3639 1246
#RahulGandhi 4083 524 3105 454
#BhookampAaneWalaHai 3584 764 2380 440
#BhookampAaGaya 2509 319 1736 454
#KyaHuaTeraVaada 2441 83 1594 764
#RahulHugsModi 2357 257 1612 488
#NoCofidenceMotion 1504 299 914 291
#ModiTrustVote 1372 188 857 327
#ModiLiesInParliament 1238 94 731 413
Keywords Used by Audience
 The were More than 120 keywords used for
Rahul Gandhi and Narendra Modi.
 The most used Keyword was #narendramodi,
#NoConfidenceMotion, #rahulgandhi.

14. Who are the Influencers?
M.Danish Khan
@1Mdkhan
George Kurian
@GeorgekurianINC
चन्द्रशेखर ससंह
B.ED.TET2011
@chandrasmonu
Yash
@puriyash41
Most Active
Influencers Total Positive Neutral Negative Reach Engagement
M.Danish Khan (@1Mdkhan) 68 4 47 17 133245 0
George Kurian (@GeorgekurianINC) 63 8 27 28 2582479 0
Yash (@puriyash41) 50 2 20 28 119074 35
चन्द्रशेखर स िंह B.ED.TET2011
(@chandrasmonu)
45 0 42 3 88380 102
Shankar Rao (@Shankarrao1753) 40 1 34 5 36731 0
Most Influential
Kapil Mishra
@KapilMishra_IND
Nitin Gadkari
@nitin_gadkari
Jignesh Mevani
@jigneshmevani80
Smriti Z Irani
@smritiirani
Influencers Total Positive Neutral Negative Reach Engagement
Kapil Mishra (@KapilMishra_IND) 1 0 1 0 580534 21761
Nitin Gadkari (@nitin_gadkari) 1 0 1 0 3897761 17971
Smriti Z Irani (@smritiirani) 1 1 0 0 8213660 17293
Jignesh Mevani (@jigneshmevani80) 1 0 1 0 199875 8822
Sushant Sinha (@SushantBSinha) 1 0 1 0 24325 7244

15. Who are the Influencers?
Babun Munshi
@babun1515
Most Active
Influencers Total Positive Neutral Negative Reach Engagement
M.Danish Khan (@1Mdkhan) 50 8 34 8 97964 0
George Kurian (@GeorgekurianINC) 41 10 27 4 1680737 0
Yash (@puriyash41) 36 5 21 10 85713 35
Babun Munshi (@babun1515) 31 12 14 5 18920 0
@¥U$# (@tweetmeatayush) 31 3 20 8 91692 4
Most Influential
Prashant Bhushan
@pbhushan1
Priyanka Chaturvedi
@priyankac19
ANI
@ANI
Manjinder S Sirsa
@mssirsa
Influencers Total Positive Neutral Negative Reach Engagement
Prashant Bhushan (@pbhushan1) 1 0 1 0 1143136 10296
Priyanka Chaturvedi (@priyankac19) 2 0 1 1 995688 9728
Congress (@INCIndia) 8 0 6 2 35725523 8209
Manjinder S Sirsa (@mssirsa) 3 0 3 0 125617 7512
ANI (@ANI) 2 0 2 0 4970496 7307
M.Danish Khan
@1Mdkhan
George Kurian
@GeorgekurianINC
Yash
@puriyash41

16. Highlights of the Conversations
Rahul Gandhi Hugs PM in parliament after a
heated speech.
Rahul Gandhi winks after hugging PM
Narendra Modi in Lok Sabha
#NoConfidenceMotion
Rahul Gandhi gave PM a hug to appear good &
generous but that wink exposed your intention.
Jokes on Rahul Gandhi (Pappu, Saste Nashe)
Conversation on Rahul Gandhi Fought like a
mature Leader. whether win or loose will be
remembered as how he fought.
“The fight against Black Money is going to
continue.” Tweet by PMO India’s Twitter Handle.
Bhagwant Maan destroying Modi and BJP
government in flat two minutes.
After the allegations by congress, people
expect Narendra Modi to respond very
strongly later.
BJP stands by Muslim women in their quest
for justice
PM is Repeating same Old Speeches
which people are not appreciating.
BJP Creating Atmosphere Of "Talibani
Hinduism": Mamata Banerjee

17. What Modi has done to get it
right?
No of Tweets – 434 No of Tweets – 6No of Tweets – 590 No of Tweets – 6
“Good Marketing makes the
company looks smart but
Great Marketing makes the
Customer feel Smart”
No of Tweets – 2.2K No of Tweets – 275No of Tweets – 989 No of Tweets – 12
 How fluent the BJP government handles were tweeting and how they made their online presence
with the Quantity of Tweets.
 The number of tweets done by Congress’s 4 combined handles were comparatively less than a
single handle of Narendra Modi

18. The Winner
0.56 0.50
Engagement vs. Reach
Mentions Engagement Potential Reach
Unique Authors
2620437803
Net Sentiment is defined by Razorfish as “Net
Sentiment for the Brand = (Positive + Neutral
Conversations – Negative Conversations) / Total
Conversations for the Brand”

19. Finally, the Facts which can’t be
denied
So what did the motion end
up achieving?
Although a great speech and valid
questions for the PM, Gandhi’s hug
and wink worked against him as it
projected a casual and insincere
approach to politics which should
be a matter of concern for the
Congress.
Demonetization / cash crush Rafale
Poor implementation of GST Doklam
Job promises Surgical strike
Dalits’ rights
Women's security
Promised money (15 lakhs) in citizen’s below
poverty line
PM is a great orator,
but his responses to all
the points raised by
RaGa were rather
vague. Also the
concern raised
regarding MSP was
completely ignored by
the PM.
When the PM goes around hugging
the International leaders it is taken
in stride; however when the
congress president hugged the PM,
a mountain was made out of a
molehill by the Indian Media
The media has made a
mockery of the
Congress President.
Hence no matter what
he says, it is bound to
fail and be made fun
off.