EASTERN CONDIMENTS INTRODUCTIONThe Eastern Group was founded by Mr. M. E. Meeran, chairman of the group. He started hisactivities as a business with a wholesale provision goods shop at Adimali in 1969 named“Eastern trading company” and it was being called as “E.T.C”. Eastern Coffee and Curry Powderestablished in 1983 as a pioneer in the state to produce packed curry powders, coffee powder andfood products. Eastern Condiments was established in 1991, as expanded form of astern Coffeeand Curry Powder, and employing 150 employees where as Eastern Coffee and Curry Powderwere employing 20 workers. Today the company has grown in to the favourite in India. EasternCondiments Pvt. LTD. is a well established name as Kerala’s largest manufacturer of condimentsand one of the leading brands among the South India. Company vision To be the preferred supplier catering to the basic needs of the mass market by providing products and services of outstanding value through the adoption of global standards and innovative practices. INDUSTRY OVERVIEWIndia produces 2.5 million tones to 3 million tones of spices annually. India produces spices ofdifferent categories worth around US$ 3 billion. In terms of volume and value, India accountedfor 46 percent and 23 percent in value of global spice trade. (Source: Spices Board India) Indiaaccounts for 25-30 per cent of world’s pepper production, 35 per cent of ginger and about 90 percent of turmeric production.Among the Indian Federal states, Kerala tops in pepper (96 percent), Cardamom (53 percent),Ginger (25 per cent) production in the country. Andhra Pradesh leads in Chilly and Turmericproduction in the country with 49 per cent and 57 per cent. In coriander, cuminand fenugreek
production in the country, Rajasthan emerges as the largest producer with63 per cent, 56 per centand 87 per cent.The world spice trade is estimated at US$ 1.5-2 billion in terms of value and 500,000tonnes interms of quantity. Within the past one decade, the international trade in spices has grown byleaps and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US dollarsare now imported globally every year. An impressive 46% of this supply comes from India.India’s exports and spice extracts have made spectacular growth attaining over 50% of the globalmarket within a short span. At present India produce around 2.5 million tones of different spicevalued at approximately 3 million US dollar, and hold the premier position in the world. Becauseof the varying climate suitable for the spice cultivation almost all spices are grown in thiscountry. THE MANAGEMENT OF THE COMPANYThe Eastern group is managed by termed professionals and family members. From the verybeginning, Mr.M.E.Meeran has been the chairman and the Manager of the Company. In addition,Mr.Navas Meeran, Mr Firoz Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran hold theBoard of Directors. Besides, there is an administration office working at Ernakulam for itsaccurate administration. As head of administration, there is a Chairman and below a Vicechairman.PRODUCTS Eastern processes and manufacture Spices and blended spice powders. Spices are procured fromthe finest plantations in Kerala, India.DIRECT POWDERS TURMERIC POWDER CHILLI POWDER CORIANDER POWDER
BLACK PEPPER POWDERDIRECT SEEDS MUSTARD CUMIN BIG JEERA MEETHIBLENDED CURRY POWDER RASAM POWDER SAMBAR POWDER PICKLE POWDER FISH MASALA CHICKEN MASALA MEAT MASALA BIRIYANI MASALA GHARAM MASALA KABAB MASALAPICKLE MANGO TENDER MANGO PICKLE GINGER GARLIC LEMON DATES PRAWN MIXED VEGETABLEOutsourced productCompany outsource the manufacturingprocurement of the following product. TAMARIND RICE PALADA COCONUT GINGELLY OIL
ORGANISATION CHART BOARD OF DIRECTORSCHAIRMAN VICE CHAIRMAN VICE PRESIDENT (OP) DIRECTOR - TECHDIRECTOR -F&A DIRECTOR- P&O DIRECTOR- IT EXECUTIVE COMMITTEHEAD-PRODUCTION HEAD-PROCURMENT HEAD-MARKETING HEAD- ENGG&TECHNICAL CFO COMPANY SECRETARY FINACE AGM CONTROLLER Finance DY ASST MANAGER MANAGER TAXATION ACNTS SR MANAGER MANAGER SR MANAGER MANAGER MKTG HR & ADMIN PRDN ASST EXPORTS MANAGER OFFICERS SR PROD. MANAGER OFFICER- SUPERS MKTG HR OFFICERS KERALA OFFICER OKKAL ASST EXPORT OFFICERS MANAGER ASST UNIT PRODUCTION MPD MANAGER SR MANAGER MAINTENANCE MANAGER SR.SALES SR OFFICER -PPC OFFICERS PURCHASE DY MANAGER WORK MANAGER TECHNICAL SHOP IN SR OFFICER ELECTRICAL SALES TEAM CHARGE PPC OFFICERS-IT ASST MANAGER OFFICERS- PPC MICROBIOLOGY PRDCTN TEAM SR OFFICR TECHNICAL
EASTERN GROUP OF COMPANIES SISTER CONCERNS Eastern Group of Companies is a group of companies with diverse interests and aworld leader in Indian spices. Eastern has ventured into various areas like tyre retreads,mattresses, garments, packaged foods, mineral water and public school and has many moreprojects in its dream. The detailed description of each company is given below;1. Eastern Curry powders The company has provided their consumers with consistently high quality powders andblends. Eastern Condiments operates from two modern factories situated in the Western Ghats ofSouth India Natural Spice Powders Eastern turmeric Powders Eastern Chilly Powder Eastern Coriander powder Eastern Black Pepper Powder Eastern Curry Powder2. Sunidra Mattresses Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresseswith a state of the art factory in Thodupuzha. The popular brand of rubberized coir mattressmanufactured by Sunidra Mattresses Pvt.Ltd.is slowly growing to be a market leader in thecountry. Sunidra has own the ISO 9001-2000 certificate.3. Eastern Aqua minerals Eastern Aqua Mineral, a recently launched company was set up in the year 2002.EasternAqua Mineral entered the area of packaged drinking water with the state of srt plant located atEranakulam district. Eastern packaged drinking water of highest purity standard, high quality
with control, 1286 testing facilities and quality product with international standards. It isavailable in convenient sizes. Eastern packed drinking water is also priced attractively in keepingwith Eastern’s view of bringing high quality products to the common man at the right price.4. Eastern Public School The Eastern group entered the area of education with the getting up of the Eastern PublicSchool. Mrs. Nabeeza Meeran has been the Principal of Eastern Public School. This schoolensures a high quality education from kindergarten to primary levels with C.B.S.E syllabusproviding all the residential facility residing at the heart of Idukki District.5. Eastern Treads Ltd. Eastern Treads Ltd. Is a public company engaged in the manufacturing of qualityprocured tread, cushion, bonding gum and black vulcanizing cement. Its branches all over Indiahave been showing consistent high performance and growth. The factory has annual turnover of12 crore and it is located at Oonnukal, Kothamangalam. The company has a processing capacityof 12 tonnes of cold rubber per day with nation wide market network.6. King Richard Shirts King Richard, a brand of mens wear from Eastern Clothing Company was set up in1999. This brand was targeted at middle class. King Richard Includes all the trends of colourcombinations and designs of fashion shirts and trousers with a view to meet the aspiration ofworking class with a quality ready wear at responsible price in the international styles. Thisbrand usually comes out mostly formal and casual styles; but also makes small numbers of semi-casual styles.
PRODUCTSEastern manufactures a wide range of masala’s like the direct powders, direct seeds,blended curry powders and pickles. The company has provided their consumers withconsistently high quality powders and blends.All its products are packed in flavor lock packaging system.The company also produces packages in various sizes starting from 7gms, 10gms, 25gms,50gms, 100gms, 500gms, 1kg and even the family pack of 5 kg.Eastern is the first company in India and second in Asia to get the ISO 22000certification issued by Food Cert BV Netherlands and accredited by RvA, the firstbody in the world for food safety accreditation. Eastern got ISO 22000 for food safetyin September 2005.Eastern Condiment p ltd is committed to supply safe and hygienic spice powder, masalapowders, pickles rice and coffee powder to our customers through control of food safetyhazards in the raw materials using greatest process technology maintaining hygiene andsanitation conditions, practicing personal hygiene system to the expectations of ourcustomers by complying with statutory and regulatory requirements.