A product

875 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
875
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A product

  1. 1. PRODUCT Presented by: Priyanker Kashyap Safder M A Priyanka Verma
  2. 2. WHAT IS A PRODUCT A product is anything that can offered to market for attention, acquisition ,use, consumption that might satisfy a want or need.
  3. 3. ProductTangible IntangibleProduct ProductGoods Services
  4. 4. FEATURES OF PRODUCT TangibilityAssociated IntangibleAttributes Attributes Features of Product Exchange Customer value Satisfaction
  5. 5. LEVEL OF PRODUCT Potential Unexpected Feature ProductAugmented Luxury Feature ProductExpected Product Expected Feature Generic Product Basic Feature Core Basic Product Benefit
  6. 6. CLASSIFYING PRODUCTNon-Durable Products  Soft Drinks, Soaps, etc. TangibleDurable Goods  Furniture, Electronics, etc.Services Intangible  Appliance Repairs, Legal Advices
  7. 7. CLASSIFYING PRODUCTTangible Products further Classified as:  Consumer Products  Industrial Products
  8. 8. CONSUMER PRODUCTSConvenience Products o Soft drinks, Magazines, Laundry detergent, etc.Shopping Products o Major appliances, Television, Furniture, Clothing, etc.Specialty Products o Luxury Goods, such as Rolex watches or fine crystalUnsought Products o Life Insurance, Reference books, etc.
  9. 9. INDUSTRIAL PRODUCTSMaterials and Parts  Raw materials and parts  Manufactured materials and partsCapital Items  Installation  EquipmentSuppliers and Business services  Maintenance and repair items  Operating suppliers
  10. 10. PRODUCT MIX& PRODUCT LINE
  11. 11. PRODUCT MIXThe assortment of products that a company offers to a market Width Length Depth Consistency
  12. 12. PRODUCT MIXWidth – how many different product lines?Length – the number of items in the product mixDepth – The no. of variants offered in a product lineConsistency – how closely the product lines are related in usage
  13. 13. PRODUCT LINE One Product But Used in Different Areas. Lamps: • Table • Ceiling • Track • Desk
  14. 14. PRODUCT MIXProduct Line 1 Product Line 2 Product Line 3 Table Mobile Phone Bag • Kitchen • 2G • Hand • Dining Room • 3G • Travel • Coffee • Dual Sim • Laptop • Outdoor • Touch Screen • Sports • Conference • Android • Sling • Computer • Windows
  15. 15. CONCEPTUALIZATION OF PRODUCT MIX WIDTH Tata Tata Tata Tata Motors Steel Tea DTH# of Lines= 4 D Gemini Bus Bars E Tea P T Truck Plates H Car
  16. 16. PRODUCT MIX EXAMPLE Width (# of Lines)=5 Oral Skin Laundry Foods Tea Care Care Fair & Surf Excel Kissan Brooke Pepsodent Lovely BondDepth Pond’s Rin Knorr Close-up Lipton Vaseline Wheel Annapurna  Length (# of items)=13
  17. 17. THANK YOU

×