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Semiotics Sexual Print Ads


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Semiotics Sexual Print Ads

  1. 1. Semiotic Analysis<br />
  2. 2. Introduction<br />Ad selection on a basis of a common theme<br />Products use interaction between the sexes, generally on a sexual level as product benefit<br />Purpose – To identify an underlying structure if any exists – the ‘langue’ that governs such communication<br />Ads across categories<br />TG – Both the sexes<br />
  3. 3. Various aspects covered<br />Depiction of both the sexes<br />The attractor vs. the attracted<br />The basic storyline – Various paradigms & ‘signification’<br />Visual elements in the surrounding <br />Lighting cues<br />Shots, Camera Angles and Focus<br />
  4. 4. Paradigmatic Axis<br />Syntaggmat ic<br /> Axi s<br />
  5. 5. Ibrew Coopers<br />
  6. 6. Extra – diegetic gaze<br />Intra – diegetic gaze<br />Light directing shadow towards woman<br />
  7. 7.
  8. 8. Camera focus<br />Male body posture<br />Lady’s body language<br />Bed<br />Room decor<br />
  9. 9. Whiteness<br />
  10. 10.
  11. 11. An attempt at the Langue<br />Ambience conducive for sexual activity<br />Story paradigms<br />Gaze & posture – an important tool<br />Progression in relationship <br />Product usage rarely depicted<br />Use of anonymity<br />View of an onlooker – peeping tom<br />
  12. 12. Thank You<br />Akhilesh Nath<br />Amit Monteiro<br />Anuja Maheshka<br />Karandeep Singh<br />Melanie<br />Neha Israni<br />Yogesh Gajria<br />