Three popular products of hindustan unilever ltd and
THREE POPULAR PRODUCTS OFHINDUSTAN UNILEVER LTD WHICHARE SELLING LIKE HOT CAKES ANDTHE MARKETING STRATEGYFOLLOWED BY THE COMPANY FORMAKING THE PRODUCT SUCCESSPRIYA MOHANMACFAST
INTRODUCTIONINTRO Indias largest Fast Moving Consumer Goods company with 100 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the countrys largest exporters and recognised as a Golden Super Star Trading House The mission – “add vitality to life.”
• Lux – HUL Toilet Soap• Lakme – HUL Cosmetics• Close up – HUL Oral CareThese are the three popular productsof Hindustan Unilever Limited
• HUL is the market leader in the soap segmentin India• LUX is one of the Toilet Soap by HUL• The competitors brands of Lux are Santoorand Chandrika
•Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.•In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.
Named after the French opera LakméLakme started in 1952 as a 100% subsidiary of Tata Oil MillsIn 1998 Tata sold off their stakes in Lakmé Lever to HLLIt offered a range of cosmetics with nail polishes & lipsticksfrom the early 80’sIt has introduced a range of skincare products from 1987.Competitors :Revlon, Maybelline,L’Oreal
Closeup is the original youth brand of India.The first brand targeting youth in the oral care market, with an edgy andyouthful image which stays relevant till date. Ever since its launch in 1975Closeup was the first gel toothpaste to be launched in India and has ledthe gel toothpaste segment ever since.Closeup became the first Gel toothpaste with Fluoride in the IndianMarket!The brand umbrella also includes Closeup Lemon Mint, gel toothpastewith the whitening benefits of lemon.The latest entry in the Closeup stable is Closeup Milk Calcium –revolutionary new toothpaste with the goodness of milk calciumThe Competitor brands of closeup are colgate, DaburRed,Anchor,Meswak
MARKETING STRATEGIES OF HUL FORURBAN INDIA• Adopted Total Productive Maintenance(TPM)to meet zero error, zero loss.• Focuses on short supply chain for distribution.• To meet the every needs of people everywhere.• Also uses Direct selling channel(HUN), franchisee to reacheveryone e.g. Aviance, Ayush.• Build segments & market for the future whereUnilever has strong expertise.
For long term benefits, HUL started Project Streamlinein 1997.MARKETING STRATEGIES OF HULFOR RURAL INDIAProject Shakti, partnership with Self helpgroups of Rural women & covers 5000villages in 52 districts in different states.Appointed 6000 Sub-stockists that directly coversabout 50,000 villages & 250 million customers.Integrate Economic, Environment & Social objectives withBusiness agenda.
Corporate social responsibility Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities
EVERYDAY I WILL SELL.EVERYDAY I WILLEARN.MONEY. RESPECT1Started in 2001, Shakti is HULs rural initiative, which targets small villages with population ofless than 2000 people or less.micro-enterprise opportunities for rural womenProviding health n hygiene education through shaktivani programShakti has already been extended to about 15 states ,80,000 villages in with 45,000 womenentrepreneurs and generating Rs.700-1000 per month to each women.