Gillette Company

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Gillette Company

  1. 1. PresentatioN<br />ULAB<br />Presentation on case<br /> Introductory of business<br />(BBA-Business Administration) <br />Name: SubrajitSaha<br />Name : ArifurRahman<br />Name : Nadir-Ul-Kaysar<br />Section two<br />12/11/2009 1:50:18 PM<br />
  2. 2. ContentS<br />
  3. 3. The Gillette Company BackgrounD<br />1901 Founded by King C Gillette with William Nickerson in Boston.<br />1902 1st Product – Double edged, T shape disposable razors.<br />1905 Develops new markets by opening London Offices.<br />1914 Gillette brokers deal with US Army (3.5 Million razors, 36 Million <br /> blades)<br />1950 Spends $6 Million for TV rights to Baseball World series for 6 years.<br />1964 Gillette splits into 2 SBUs, for grooming, the other for all other products.<br />1973 Net Sales exceed $1Billion.<br />1980 Net Sales exceed $2 Billion.<br />2001 Gillette has 61 Facilities in 25 Countries, and employs 40,000 people.<br />2003 the blades division contribute 68% to profitability with a 42% of total sales.<br />2004 expanse $1155 million on add and 411 million on sales.<br />2005 Gillette the company was sold to Procter & Gamble for $57 billion USD.<br /> 2007 the 588-acre King Gillette Ranch opened to the public as a park. <br />
  4. 4. :vision:<br />Build up total brand value.<br />global focus on consumer products<br /> global competitive advantage in quality, value added personal care/use products<br />Key brand: <br /><ul><li>Mach3,power,tourbo jet
  5. 5. Sensor & Sensor Excel
  6. 6. Atra, Atra plus
  7. 7. Trac II
  8. 8. Venus,Divine
  9. 9. Good News
  10. 10. Sensor & Sensor Excel for women
  11. 11. Duracell
  12. 12. Oral B & Oral B Rembrandt
  13. 13. Shave Gell
  14. 14. Foamy
  15. 15. RightGurd ETC</li></li></ul><li>GILLETTE PRODUCT <br />
  16. 16. MarketinG<br />MARKET GROWTH<br />OTHER COMPANY<br />Toiletries<br />Blades & Razors<br />Braun<br />MARKET GROWTH (%)<br />Oral-B<br />Duracell<br />GILLETTE COMPANY<br />1.0<br />RMS<br />
  17. 17. Sales & financE<br />Gillette Profits by Product<br />2500<br />2000<br />Braun Products<br />Profit $Millions<br />1500<br />Oral-B Products<br />Duracell Products<br />Toiletries<br />1000<br />Blades & Razors<br />500<br />0<br />y2000<br />y1999<br />y1998<br />Year<br />Sales of Blades & Razors up 8% 1999-2000<br />Sales of toiletries and Duracell products are both down from 1999 - 2000<br />Oral B products have had the largest increase of sales of 10% from 1999 - 2000<br />Braun has recovered from 1999 where its sales dropped by 9% from1998 and has increased by 3% in year 2000<br />Blade and Razor profits up 11% in 2000, due mainly to sales of Mach 3<br />Profits for Toiletries and Duracell are both down but this is in line with Sales<br />Oral B’s profit only increased by 3% even though sales increased by 10%, this was due to higher marketing expenses<br />Braun’s profits increased by 41%, this reflects sales growth/improved mix and lower overheads<br />
  18. 18. DistributioN<br />Distributed directly to retailer & wholesaler for resale to consumer<br />Sold by local distributor & through sales agent .<br />Oral care products & diagnostic appliances are sold to health care professionals.<br />

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