Cloudcast

Prithwis Mukerjee, PhD
Professor, Praxis Business School
Communication consists of ....

Message

Media
Here we focus on the media ...
Digital

Message

Print, Electronic
Then on digital media ...
Social Media

Message
Broadcast

Print, Electronic
Broadcasts
Social Media
Blog
Website
Podcast
Youtube

Message
"Recorded"

"Live"

Broadcast

Print, Electronic
Live Broadcasts

Blog
Website
Podcast
Youtube

Video

Social Media

Message
Audio

Print, Electronic
Private Internet TV / Radio Stations
Social Media
Blog
Website
Podcast
Youtube

Message

Print, Electronic
Cloudcast

Message

Getting your message across as live audio and
video using nothing but the internet cloud
Reach of Message

Richness, Reach of Message
The Inevitable Quadrant !

Richness of Message
Cloudcast Tools
Shoutcast Internet
Radio

Google Hangout-OnAir Youtube Channel
at this point there was a live demo of
a) ShoutCast based Radio "station"
b) Hangout-on-air based TV "station"
the subsequ...
Radio "Transmitter"
Shoutcast for the RJ : "talk show"
Streaming Music from Winamp
Connecting RJ to the "transmitter"
the audience interface
Hangouts-on-air / your TV channel
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Cloudcasting

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Presentation made at Engage 2013, the annual event of the Public Relations Society of India on the topic of how to create your own personal radio and TV channel

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Cloudcasting

  1. 1. Cloudcast Prithwis Mukerjee, PhD Professor, Praxis Business School
  2. 2. Communication consists of .... Message Media
  3. 3. Here we focus on the media ... Digital Message Print, Electronic
  4. 4. Then on digital media ... Social Media Message Broadcast Print, Electronic
  5. 5. Broadcasts Social Media Blog Website Podcast Youtube Message "Recorded" "Live" Broadcast Print, Electronic
  6. 6. Live Broadcasts Blog Website Podcast Youtube Video Social Media Message Audio Print, Electronic
  7. 7. Private Internet TV / Radio Stations Social Media Blog Website Podcast Youtube Message Print, Electronic
  8. 8. Cloudcast Message Getting your message across as live audio and video using nothing but the internet cloud
  9. 9. Reach of Message Richness, Reach of Message The Inevitable Quadrant ! Richness of Message
  10. 10. Cloudcast Tools Shoutcast Internet Radio Google Hangout-OnAir Youtube Channel
  11. 11. at this point there was a live demo of a) ShoutCast based Radio "station" b) Hangout-on-air based TV "station" the subsequent slides which had been kept as a backup in case the live demo did not work were not necessary and were not shown
  12. 12. Radio "Transmitter"
  13. 13. Shoutcast for the RJ : "talk show"
  14. 14. Streaming Music from Winamp
  15. 15. Connecting RJ to the "transmitter"
  16. 16. the audience interface
  17. 17. Hangouts-on-air / your TV channel

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