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The Role of Online Building Product Directories for Marketing
32.
40+
20-‐39
Strong
priteshpatel.me
@priteshpatel9
Room for improvement
33.
40+
20-‐39
5-‐19
Strong
Room for improvement
Need to improve big time!
priteshpatel.me
@priteshpatel9
34.
priteshpatel.me
@priteshpatel9
Covering
my
ass:
Those
ra)ngs
are
my
opinion
only
and
based
on
experience
analysing
gazillion
sites
across
the
construc)on
sector
35.
To increase your sites DA, you’ll need to
earn some good quality links
priteshpatel.me
@priteshpatel9
36.
….a starting point is to get links from
construction product directories
priteshpatel.me
@priteshpatel9
41.
priteshpatel.me
@priteshpatel9
0
10
20
30
40
50
60
Get on it!
42.
priteshpatel.me
@priteshpatel9
…they’re all worthy of getting involved in
43.
priteshpatel.me
@priteshpatel9
20-‐39
If your website domain
authority is in this range….
44.
priteshpatel.me
@priteshpatel9
...then having a profile, with a link, in a
directory can help increase your DA
over time.
45.
Also depends on how many good links you
already have pointing to your website.
priteshpatel.me
@priteshpatel9
46.
priteshpatel.me
@priteshpatel9
Check….Using Open Site Explorer
47.
priteshpatel.me
@priteshpatel9
Check….Using Open Site Explorer
Daaaaamn! I need to get my ass into gear
48.
NOTE: Domain Authority doesn’t change
over night.
priteshpatel.me
@priteshpatel9
49.
NOTE: Domain Authority doesn’t change
over night.
priteshpatel.me
@priteshpatel9
It takes months, if not years depending
how serious you are about marketing
and building a brand
59.
priteshpatel.me
@priteshpatel9
Imagine having to use Google to
source all those products for one
project….
60.
priteshpatel.me
@priteshpatel9
Imagine having to use Google to
source all those products for one
project….
For many Architects…
61.
priteshpatel.me
@priteshpatel9
Imagine having to use Google to
source all those products for one
project….
For many Architects…
…research time = unbilled hours.
62.
priteshpatel.me
@priteshpatel9
<rant>
Plus…lazy ass marketers don’t
optimise their websites making it
even harder for Specifiers to find shit!
</rant>
63.
priteshpatel.me
@priteshpatel9
Think about it…..
64.
priteshpatel.me
@priteshpatel9
Think about it…..
…if every Specifier clicks through
to your site then either your
profile sucks or the directory
isn’t doing its job
65.
priteshpatel.me
@priteshpatel9
…an online products directory
merely helps you get discovered.
66.
priteshpatel.me
@priteshpatel9
…an online products directory
merely helps you get discovered.
…a discovery that you may never
know about.
67.
priteshpatel.me
@priteshpatel9
…OK, let’s just summarise
68.
priteshpatel.me
@priteshpatel9
“Should we have a
company profile in this
product directory?”
74.
priteshpatel.me
@priteshpatel9
Brand awareness
Number of good links
Domain authority
Overall online objectives
Budg£t
75.
priteshpatel.me
@priteshpatel9
Brand awareness
Number of good links
Domain authority
Number of referring sites
Overall online objectives
Budg£t
76.
priteshpatel.me
@priteshpatel9
Finally some tips….
77.
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
78.
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
…don’t just think about the link.
79.
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
…don’t just think about the link.
…think about additional PR opportunities
and brand building
80.
priteshpatel.me
@priteshpatel9
If you’re a BIG brand…
…don’t just think about the link.
…think about additional PR opportunities
and brand building
small
83.
priteshpatel.me
@priteshpatel9
If you’re a small brand….
…then online product directories can be a
good platform to start building your online
visibility.
84.
priteshpatel.me
@priteshpatel9
Don’t expect lots of referral visits…
85.
priteshpatel.me
@priteshpatel9
Don’t expect lots of referral visits…
86.
priteshpatel.me
@priteshpatel9
Don’t expect lots of referral visits…
…the job of a product directory is to offer
the Specifier everything in one place
88.
priteshpatel.me
@priteshpatel9
Don’t forget…
…about multi-channel funnels for working
out the role of online directories
89.
priteshpatel.me
@priteshpatel9
Don’t forget…
…about multi-channel funnels for working
out the role of online directories
90.
priteshpatel.me
@priteshpatel9
Don’t forget…
1st visit to your website:
Online product directory
…about multi-channel funnels for working
out the role of online directories
91.
priteshpatel.me
@priteshpatel9
Don’t forget…
1st visit to your website:
Online product directory
4st visit to your website & enquiry submitted:
Online product directory
…about multi-channel funnels for working
out the role of online directories
92.
priteshpatel.me
@priteshpatel9
Don’t forget…
1st visit to your website:
Online product directory
4st visit to your website & enquiry submitted:
Online product directory
Time: 24 days
…about multi-channel funnels for working
out the role of online directories
93.
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
94.
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
…shout about it!
95.
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
…shout about it!
…link to it from your website!
96.
priteshpatel.me
@priteshpatel9
Once you’ve got your profiles set up…
…shout about it!
…link to it from your website!
…raise the visibility of your profile page
just like you would for your own
Twitter page.
97.
priteshpatel.me
@priteshpatel9
Thank you for your time
Any questions: @priteshpatel9