• Total area- 9,984,670 sq km• total population-34,300,083 ( july 2012 approx)• Population growth rate- 0.784%• Net migrant rate-5.65 migrant(s)/1,000 population (2012 est.• Life expectancy:- total population: 81.48 years• Literacy rate:- total population: 99%• Capital - ottawa
Gdp - 1.414 trillion Gdp growth rate- 2.5% Per capita income- $41,100 Unemployment rate-7.5% Below poverty line population:- 9.4% Inflation rate – 2.5% Export-462.4 billion Imports-$461 billion Exchange rate-Canadian dollars (CAD) per US dollar - 0.9801 (2011 est.
Govt type :- a parliamentary democracy, a federation, and a constitutional monarchy Ruling party- liberal party Prime minister- stephen harper
Languages :-English (official) 58.8%, French (official) 21.6%, other 19.6% (2006 Census) Religion :- majority is christian Gender Women earn less income, accumulate less wealth and enjoy less occupational prestige than men
Internet-The internet becomes an important source of information, marked by the popularity of such sitesas Wikipedia and Google Earth. Many articles have been contributed to both the English andFrench language versions of Wikipedia by Canadians and many of these relate to importantaspects of Canadian life Digital courts
Mix master to personalize and mass customization to the drink industry Customer can create on the site various flavour like blueberry, clementin, and vanilla
Ministry of health Food and drug administration Food and drug control ( state department)
Health Canada is responsible for establishing standards for the safety and nutritional quality of all foods sold in Canada. The department exercises this mandate under the authority of the Food and Drugs Act and pursues its regulatory mandate under the Food and Drug Regulations All health and safety standards under the Food and Drug Regulations are enforced by the Canadian Food Inspection Agency (CFIA). The CFIA is also responsible for the administration of non- health and safety regulations concerning food packaging, labelling and advertising
Caffeine Health Claims Mandatory Nutrition Labelling Consumer Packaging and Labelling Act Pest Control Products Act
Coke already has mix and match free style machine in the market but they offer only branded beverages and lack of many options of flavours we generate new brand and allow people to take ownership in what they created.
Niche marketing Target customer- demographic is young ranging from high schooler to 30+ people