Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to get the best out of trends: a pair of trend terriers explain Sarah Rabia Strategist, Naked Priyanka Kanse Planner, ...
Who are we?
What we would like… Image: Flickr/chotda
What is trend analysis?
What is a trend? 'The future has already happened; it's just that it isn't very well distributed.'  
 William Gibson Trend...
In short: A pattern of anomalies which have the capacity to affect mass culture. Such as… Freeganism Slow Fashion Womenomi...
Where the magic happens
The Knowledge map Trend Professionals Agency Staff KNOWLEDGE DEPTH OF KNOWLEDGE
The Knowledge map   Trend Professionals Agency Staff KNOWLEDGE DEPTH OF KNOWLEDGE Eco Trends Design  Trends Youth Culture
What are trends good for?
Anticipating your market and consumer *Anticipate market shifts - brands fail when they don't  *Identify new customers *Sp...
Don’t expect a ready-made strategy… … do expect to be Photo creds: Flickr/ex2axs
Good trend analysis will allow you to see the big picture quickly…  …and helps you come to a meaningful conclusion Photo c...
How to have a happy relationship with your trend consultant
The perfect brief is a loose brief Photo creds: Flickr/Adam Mulligan
If you do need to narrow the target, schedule an informal interim meeting  Photo creds: Flickr/cybergabi
Don’t be too involved
A truly useful trend should be unexpected
Case studies
Double  dressing
Middle Class Proletariat
SeeMe TV
Thank you. [email_address] www.twopartsmixer.com [email_address] Love, Priyanka Sarah
Upcoming SlideShare
Loading in …5
×

She Says Presentation

854 views

Published on

Sarah and Priyanka's presentation about how to make the most of trend research. Doesn't make much sense without commentary tho!

Published in: Business, Design
  • Be the first to comment

  • Be the first to like this

She Says Presentation

  1. 1. How to get the best out of trends: a pair of trend terriers explain Sarah Rabia Strategist, Naked Priyanka Kanse Planner, Rapier How to make the most of trends: a pair of trend terriers explain Images: Flickr/Jurica G and z5
  2. 2. Who are we?
  3. 3. What we would like… Image: Flickr/chotda
  4. 4. What is trend analysis?
  5. 5. What is a trend? 'The future has already happened; it's just that it isn't very well distributed.' 
 William Gibson Trend analysis is based on the idea that what has happened in the past and present offers insights into what will happen in the future. It is the mapping of expected changes in the behaviour of societies, markets and consumers.
  6. 6. In short: A pattern of anomalies which have the capacity to affect mass culture. Such as… Freeganism Slow Fashion Womenomics Photo creds: UK Freegans, Flickr/PTSang, The Economist
  7. 7. Where the magic happens
  8. 8. The Knowledge map Trend Professionals Agency Staff KNOWLEDGE DEPTH OF KNOWLEDGE
  9. 9. The Knowledge map Trend Professionals Agency Staff KNOWLEDGE DEPTH OF KNOWLEDGE Eco Trends Design Trends Youth Culture
  10. 10. What are trends good for?
  11. 11. Anticipating your market and consumer *Anticipate market shifts - brands fail when they don't *Identify new customers *Spot emerging customer attitudes and behaviours *Inspiration and blue sky thinking *Research Photo creds: Dr. David J Otway
  12. 12. Don’t expect a ready-made strategy… … do expect to be Photo creds: Flickr/ex2axs
  13. 13. Good trend analysis will allow you to see the big picture quickly… …and helps you come to a meaningful conclusion Photo creds: Flickr/mdotanai
  14. 14. How to have a happy relationship with your trend consultant
  15. 15. The perfect brief is a loose brief Photo creds: Flickr/Adam Mulligan
  16. 16. If you do need to narrow the target, schedule an informal interim meeting Photo creds: Flickr/cybergabi
  17. 17. Don’t be too involved
  18. 18. A truly useful trend should be unexpected
  19. 19. Case studies
  20. 20. Double dressing
  21. 21. Middle Class Proletariat
  22. 22. SeeMe TV
  23. 23. Thank you. [email_address] www.twopartsmixer.com [email_address] Love, Priyanka Sarah

×