Optimized Content Marketing is the art of understanding exactly what your prospect and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions. Then delivering that optimized content in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks is what Content Marketing all about.

1. Prism Communications
How to maximize your Social Media engagement
and SEO through planned Content Marketing
A Presentation by
www.prism-me.com

2. What is Content Marketing
Optimized Content Marketing is the art of understanding exactly what your prospect and customers
need to know and deliberately producing optimized content based on keywords that are driving
organic search traffic and conversions.
Then delivering that optimized content in a relevant and compelling way to grow your business by
socializing the content through your organization’s social networks is what Content Marketing all
about.

3. Why is Content Marketing Important
Businesses are moving away from
“how do I generate more leads” to “how do I engage qualified buyers”
Engagement Lead Count
VS

4. Content
Organization
Today’s Content Marketing Network

5. The Eco SystemThe Eco System

6. SEO in Content Marketing
Let’s give you a few pointers you need to consider while creating your
mayonnaise for the sandwich.
To understand how SEO is related to
Content Marketing, lets use the analogy
by Lee Odden :
“Think of SEO this way: If a customer-focused content
marketing program is the sandwich, then SEO is the
mayonnaise. It touches nearly everything and enhances
the overall flavor of the sandwich, but on its own, it’s not
very appetizing.”

7. Quality
SEO in Content Marketing
In light of what information your customer chooses to consume,
QUALITY content creation is the key for Content Marketing
With the ever-changing Google Algorithms QUANTITY of content
has taken a backseat, so if you are really want to be the KING of
content pay attention to:
What content your customer is interested in
Creating and delivering relevant content to your customer
Tip: Use Google Adwords to know what what most
of your customers might be searching

8. SEO is just one piece on the chess board
SEO in Content Marketing
Though search plays a major role in your website traffic, make
sure you optimize other sources of traffic such as Email and
Social media as well
If you want to know how much of traffic you generate through
search open Google Analytics >> Acquisition >> Overview. Your
traffic should be coming from each of the 7 key sources: Organic
Search, Email, Direct(people getting to your site via a bookmark
or by typing a URL directly), Referral (viewers who come from
any site that links to your content), Social media, Paid search,
Other (i.e., traffic that can’t be attributed to any of the above)
SEO

9. Social Impacts SEOSocial Impacts SEO
SEO in Content Marketing
After Google’s Humming Bird Update, Social Signals are having
a huge impact on searches. Hence it becomes imperative that
Content Marketers build a strong social media strategy that
aligns with their SEO
Go Long Term StrategyGo Long Term Strategy
With SEO the key is patience. If you want a quickfire solution,
do Google Ads. SEO is something that consumes times. We at
Prism always engage our clients to work with us for a mini-
mum of 6 months to see long lasting results

10. Keywords are important
SEO in Content Marketing
Make sure your efforts are ranking for the terms that are most
meaningful to your brand and your customers. Do a bit of basic
research and then build a list of relevant keywords you will
target through your content.
Go Technical
SEO optimization includes areas wherein your content pages
are being indexed correctly by search engines and that you
have the 301 redirect page set up to make sure visitor reach
their destination page . Do regular audits of your content pages
to keep tab.

11. Social Media In Content Marketing
While many claim to have Social Media are a key function in
their Marketing Department, a very few of them leverage
their true potential.
Before you actively set up your social media presence
consider the following aspects:
A Content Hub: Your blog or website should be a key com-
ponent of your content marketing strategy since it will be the
online face of your business that customers will relate to.
Adequate resources to keep up a consistent presence: Having a stagnant social media platform
is worse than having none. Hence make sure you have both Quality and Quantity of content
A Content Plan: This will list out why you are communicating with your customers and what will you
deliver to them.

12. Social Media In Content Marketing
What is the goal of this channel?
Right from creating awareness to generating leads determine the pur-
pose of the social media channel and the relevant content used.
What is the desired action?
Define the Call To Action for the end user, does he get redirected to your
website, does he vote for a poll etc.
What is the specific type of content the audience wants to get in
this channel?
Customize the content you distribute on each channel. Will you primarily
publish text, images, or video?
What is the right tone for this channel?
Friendly? Fun? Conversational? Professional? Determine the tone you
want to create for your audience
What is the ideal velocity?
How many posts do you want to publish per day/week? What time of day
is best? You’ll have different cadences depending on if you are sending/
responding to tweets, updating your Facebook status or publishing a
new SlideShare, for example. Determine which strategy works best for
your business
Before launching your Social Media on any channel ask yourself the following questions:

13. Let us remember that content is the reason search began in the first place.
At Prism we take an integrated approach to incorporate both SEO and
Social Media with your content marketing programs which helps you to
attract, engage and convert potential customers. With our focus on
accountability, the investment you make in high quality, optimized and
socialized content will pay returns over and over.
Let's Summarize

14. At Prism growing your business, is our business
Thank you for your time and interest.
Looking forward to your valued inquiry
Please Contact :
Prism Action Communications
Telephone +9714 4357445, Fax +9714 4357446