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History and Interpretation of Innovation DMGT 702 | Priscila Mendoza | Prof. Miller | Fall 2013
Innovation Case Study
Tetr...
How do we
preserve food?	
  
Drying	
   Fermen+ng	
   Curing	
   Canning	
  
Freezing	
   Pickling	
   Jam	
  and	
  Jelly	
   Asep+c	
  Process	
  	
  
Aseptic Packaging Technology
Food
Safety
Economic
Portable
& Durable
	
  
Convenience
Easy
Transportation
Suitable to
All ...
How did we
get here?	
  
•  World’s largest packaging firm
•  Sales last year of $12.5 billion
http://www.nytimes.com/2012...
Let’s take a look to the series of inventions that lead
to the diffusion of this innovation on the food
packaging industry...
•  Observability
•  Trialability
•  Complexity
•  Relative advantage
•  Compatibility
Attributes of Innovation
1=	
  Highe...
+
+
Packaging’s
Shape
1 New
Material
+
Filling
Method
	
  
2
New Shapes
+
Food Preserving
Technology
	
  
3
Heterogeneous ...
1 New
Packaging’s
Shape
•  Pre-packaging: Hygiene and Practical Distribution
•  Food Safety
•  Economy (minimal material w...
“A perfect
practical
application of a
mathematical
problem”
Niels Bohr, Nobel Prize Winner
2New	
  Material	
  
+	
  Filling	
  
Method	
  
	
  
•  Filling and Sealing technology
•  Coated carton with polyethylene...
Suddenly she
said ‘Why don’t you
continuously fill milk
into the tube (...)
and then seal it
through the milk?’
Ruben	
  R...
3
New	
  Shapes	
  	
  
+	
  
Food	
  
Preserving	
  
Technology	
  
	
  
	
  
• Aseptic Process
• Tetra Brick Packaging
•...
The aseptic
packaging technology
has been called the
most important food
packaging innovation
of the 20th Century
The Inst...
Heterogeneous
Engineering
Social
Constructivism
Transportation Retail (ers)
Consumers
Manufacture (ers)
•  End of cold cha...
Thanks!
hOp://science.howstuffworks.com/innova+on/37469-­‐how-­‐its-­‐made-­‐tetra-­‐pak-­‐containers-­‐video.htm	
  
	
  
Photo Sources
•  Slide 1: http://www.flickr.com/photos/tetrapak/5511653027/sizes/o/in/
photostream/
•  Slide 2: http://ima...
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Tetrapack's innovation case study

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Innovation case study for the packaging system of Tetrapack

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Tetrapack's innovation case study

  1. 1. History and Interpretation of Innovation DMGT 702 | Priscila Mendoza | Prof. Miller | Fall 2013 Innovation Case Study Tetra Pack’s Innovations
  2. 2. How do we preserve food?  
  3. 3. Drying   Fermen+ng   Curing   Canning   Freezing   Pickling   Jam  and  Jelly   Asep+c  Process    
  4. 4. Aseptic Packaging Technology Food Safety Economic Portable & Durable   Convenience Easy Transportation Suitable to All Kinds of Climates  
  5. 5. How did we get here?   •  World’s largest packaging firm •  Sales last year of $12.5 billion http://www.nytimes.com/2012/07/12/world/europe/tetra-pak-a-fortune-founded-on-a-clever-idea.html?_r=0
  6. 6. Let’s take a look to the series of inventions that lead to the diffusion of this innovation on the food packaging industry Tetra Pack’s Innovations
  7. 7. •  Observability •  Trialability •  Complexity •  Relative advantage •  Compatibility Attributes of Innovation 1=  Highest  2=  Intermediate  3=Lower  
  8. 8. + + Packaging’s Shape 1 New Material + Filling Method   2 New Shapes + Food Preserving Technology   3 Heterogeneous engineering
  9. 9. 1 New Packaging’s Shape •  Pre-packaging: Hygiene and Practical Distribution •  Food Safety •  Economy (minimal material waste)   Erik Wallenberg 1944, Inventor 40’s   Ruben Rausing Tetra Pack’s Owner Market change On the counter to Self Service  Tetrahedron  packaging   Material’s optimal use O= 1 T= 1 Co= 3 R= 1 C= 2  
  10. 10. “A perfect practical application of a mathematical problem” Niels Bohr, Nobel Prize Winner
  11. 11. 2New  Material   +  Filling   Method     •  Filling and Sealing technology •  Coated carton with polyethylene   50’s   Harry Järund’s Filling Machine Prototype Process SampleFilling Process Metaphor O= 2 T= 1 Co= 3 R= 1 C= 2  
  12. 12. Suddenly she said ‘Why don’t you continuously fill milk into the tube (...) and then seal it through the milk?’ Ruben  Rausing’s  wife  
  13. 13. 3 New  Shapes     +   Food   Preserving   Technology       • Aseptic Process • Tetra Brick Packaging •  End of Cold Chain   Aseptic Process 60’s   Market ChangeTetra Brick O= 1 T= 1 Co= 3 R= 1 C= 1  
  14. 14. The aseptic packaging technology has been called the most important food packaging innovation of the 20th Century The Institute of Food Technologists  
  15. 15. Heterogeneous Engineering Social Constructivism Transportation Retail (ers) Consumers Manufacture (ers) •  End of cold chain •  Maximum use of space •  Long Shelf life •  Marketing •  Resources’ use •  Economy •  New trends •  New Lifestyles PET  and     other  materials     Ecological   Conscience  
  16. 16. Thanks! hOp://science.howstuffworks.com/innova+on/37469-­‐how-­‐its-­‐made-­‐tetra-­‐pak-­‐containers-­‐video.htm    
  17. 17. Photo Sources •  Slide 1: http://www.flickr.com/photos/tetrapak/5511653027/sizes/o/in/ photostream/ •  Slide 2: http://images.lib.ncsu.edu/luna/servlet/detail/SCDRLUNA- UAPC~102~3~100118977~215718:Food-preservation-display,-possibly?sort=Division +Sequence+Number%2CPageSequenceNumber%2CFilename •  Slide 3: http://www.slashfood.com/2008/10/01/tip-of-the-day-make-your-own- dried-mushrooms/ •  http://www.fatburningautopilot.com/articles/healthy-eating/fermented-foods/ •  http://www.squidoo.com/cumberlandfood •  http://www.lowes.com/creative-ideas/kitchen-and-dining/canning-fruit-and- vegetables/project •  http://www.ellis.ksu.edu/p.aspx?tabid=119 •  http://guestofaguest.com/health/6-hangover-cures-from-around-the-world&slide=2 •  http://blog.gourmetworldmarket.com/ •  http://2012.ingoodcompany.fsc.org/tetrapak •  Slide 4, 6 & 8: http://2012.ingoodcompany.fsc.org/tetrapak •  Slide 5: http://www.flickr.com/photos/tetrapak/6498147115/ •  Slide 9: http://www.flickr.com/photos/tetrapak/5956902625/ http://www.flickr.com/photos/tetrapak/5957462340/ •  http://www.flickr.com/photos/tetrapak/5956902557/ •  http://www.flickr.com/photos/tetrapak/5956902687/ •  Slide 10: http://www.flickr.com/photos/tetrapak/6770049931/ •  Slide 11: http://www.flickr.com/photos/tetrapak/5957462252/ •  http://www.flickr.com/photos/tetrapak/6498149119/ •  http://www.greenumbrella.org/news-and-events/blogs/recycling-packaging-material- aluminium-component •  Slide 12: http://www.flickr.com/photos/tetrapak/6770069607/ •  Slide 13: http://www.flickr.com/photos/tetrapak/6498149711/ •  http://www.scholle.com/newsroom/news/aseptic-processing-for-bag-in- box-the-basics •  http://www.flickr.com/photos/tetrapak/6770050687/ •  Slide 14: http://www.flickr.com/photos/tetrapak/6498151873/ •  Slide 16: http://www.flickr.com/photos/tetrapak/6498151493/in/photostream/ Information Sources •  http://www.tetrapak.com/about_tetra_pak/ the_company/history/pages/default.aspx •  hOp://nchfp.uga.edu/publica+ons/nchfp/factsheets/ food_pres_hist.html   •  http://www.tetrapak.com/Document%20Bank/ About_tetrapak/the_history_of_an%20_idea.pdf •  http://science.howstuffworks.com/innovation/37469- how-its-made-tetra-pak-containers-video.htm •  http://historyofbusiness.blogspot.com/2012/05/tetra- pak-company.html •  http://en.wikipedia.org/wiki/Tetra_Pak •  http://www.nytimes.com/2012/07/12/world/europe/ tetra-pak-a-fortune-founded-on-a-clever-idea.html?_r=0 Sources & Photo Credits

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