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Why Search Engine Optimization Services Should Leverage Content

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The concept of an optimized custom content center can work great for businesses that want to invest in SEO, and also want to provide authoritative and useful content to their customers.

Read the full blog post explaining this SlideShare here - http://priorityresults.com/blog/Why-Search-Engine-Optimization-Services-Should-Leverage-Content/

Published in: Education, Technology, Business
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Why Search Engine Optimization Services Should Leverage Content

  1. 1. Why content is king for SEO<br />An overview explaining why search engine optimization services should leverage content as part of their strategy for your business.<br />Brian Haugen - Interactive Marketing Strategist & Project Manager<br />Priority Integrated Marketing<br />PriorityResults.com/Contact<br />
  2. 2. Why content is king for seo<br />Google’s Goal: Provide the most RELEVANT results to its users.<br />Your Website’s Goal: Give Google a reason to believe that you are the most RELEVANT result that it can provide to its users.<br />PriorityResults.com/Contact<br />
  3. 3. Why content is king for seo<br />The Old Google: Read what YOUR pages say and determine relevance based on that.<br />The New Google: Read what OTHER pages say ABOUT YOUR SITE and determine relevance based on that.<br />PriorityResults.com/Contact<br />
  4. 4. Why content is king for seo<br />How do we get other sites to tell Google that our site is relevant?<br />Add relevant content to your site that other relevant sites want to link to, and then build an SEO campaign around that.<br />PriorityResults.com/Contact<br />
  5. 5. How is relevant content added?<br />A custom content center that contains relevant, keyword-rich content, can be added to your website. <br />Custom content centers are a place for branded, educational articles. They position your brand as an authority and a resource for its stakeholders. Additionally, the articles are optimized to support your SEO strategy.<br />PriorityResults.com/Contact<br />
  6. 6. How priority can help<br />Entire SEO Strategy<br />Code<br />Content & Link Building<br />Website Copy & Code Updates<br />PriorityResults.com/Contact<br />

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