Triggered Email Marketing<br />Advanced email marketing for <br />increased lead conversion!<br />Brian Haugen - Interacti...
Are these Goals and success measures familiar?<br />Goals<br /><ul><li>Convert more people who indicate interest in products.
Increase the quality of branded email communications.</li></ul>Suggested Success Measures<br /><ul><li>Leads per delivered...
Closes per initial click on a product-related offer or article.</li></li></ul><li>How triggered email works<br />
Triggered email<br />1 Week Later<br />2 Weeks Later<br />Trigger #1<br />Mortgage Offer Email<br />Trigger #2<br />Mortga...
Confidential<br />Triggered email Details<br />Continued …<br />
Confidential<br />Triggered email Details (cont.)<br />
Confidential<br />Triggered email Details (cont.)<br />
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How Triggered Email Works: A Bank Marketing Example

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Triggered email is a tactic that can help you keep relevant messages in front of email subscribers who are interested in what you have to offer.

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How Triggered Email Works: A Bank Marketing Example

  1. 1. Triggered Email Marketing<br />Advanced email marketing for <br />increased lead conversion!<br />Brian Haugen - Interactive Marketing Strategist & Project Manager<br />Priority Integrated Marketing<br />
  2. 2. Are these Goals and success measures familiar?<br />Goals<br /><ul><li>Convert more people who indicate interest in products.
  3. 3. Increase the quality of branded email communications.</li></ul>Suggested Success Measures<br /><ul><li>Leads per delivered email.
  4. 4. Closes per initial click on a product-related offer or article.</li></li></ul><li>How triggered email works<br />
  5. 5. Triggered email<br />1 Week Later<br />2 Weeks Later<br />Trigger #1<br />Mortgage Offer Email<br />Trigger #2<br />Mortgage Offer Email<br />Shared Landing Page<br />Mortgage Offer<br />
  6. 6. Confidential<br />Triggered email Details<br />Continued …<br />
  7. 7. Confidential<br />Triggered email Details (cont.)<br />
  8. 8. Confidential<br />Triggered email Details (cont.)<br />
  9. 9. Questions?<br />Brian Haugen - Interactive Marketing Strategist & Project Manager<br />Priority Integrated Marketing<br />bhaugen@priorityresults.com<br />Confidential<br />

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