Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
Ever wondered what exhibition stands will look like in the future? This research looks at the impact on events of technology and the integration of marketing principles.
If form follows function then the changing functions of events will shape exhibition stand design.
This study looks at how exhibitors are changing they way they use exhibitions and the impact his has on exhibition stand design.
Login to see the comments