Priority Exhibitions puts lead generation at the heart of its design process.
What this means is that every exhibition stand that they custom design and build has been created to drive footfall and increase visitor dwell time, with the sole purpose of amplifying lead generation for their clients.
This case study demonstrates how Priority Exhibitions' exhibition stand design process has been applied to generate leads for its client Nederman, an eco-extraction business.
A community which exists online, in print and face to face A community that exists online and offline, and is influenced by peers and trade journalists
Exhibitions are for generatingleads andwinning business
FormFollowsFunction.So exhibition stand design should facilitatelead generation by harnessing the community bothonline and in the exhibition hall
Let’s look at a case study: our client Nederman
Think about milestones (pre/during/ post) “We thought about how to maximise attention” Pre event During event Post event
Create content…and created content that gotpeople talking
Used augmented reality to demonstrate the product, attract visitors and increase dwell time
• Launched Nederman system at event to delegates and journalists – Interviews arranged with media
Identified the #RWMwithCIWM hashtagUsed Twitter to attract audience
Maximise existing communities Took advantage of existing RWM and MRW Linked In groups
All this activity centred around award winning stand design
Monitor conversationsTwitter and LinkedIn conversationsmonitored using search and social mediamonitoring
Drive traffic to your website Traffic was driven to the Nederman website
The impact was measured•Exhibition presence generated strong sales leads for Nederman•Augmented reality increased on stand visitors and dwell time,compared to last year’s event•Media interviews were set up with all the key trade media•Press coverage was secured in the leading Recycling trade titleMRW reaching an audience of over 10,000•Over 2,000 people saw online content via Twitter and LinkedIn
We were run off our feet and wonbusiness as a result of the leadsgenerated at the show.Mark Hodgens, Managing Director, Nederman Ltd
Not the end, thebeginning for you…To maximise your event contact us on:(0)24 7684 firstname.lastname@example.org @priorityexh