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LIVE PRINTINGTIPS AND TRICKS
FAMILY INDUSTRIES
SCREEN PRINTING
SCREEN PRINTED POSTERS
SUBLIMATION
EMBROIDERY
PATCHES AND TRANSFERS
DIGITAL POSTERS
CUST...
2007
CHEMICAL BROTHERS
CHICAGO, IL
2010
SCOTT PILGRIM VS COMIC CON
SAN DIEGO, CA
2009
COACHELLA X LUCKY BRAND
COACHELLA, CA
2019
BUD LIGHT GETAWAY
CHICAGO, IL
2012
MTV GIFTING SUITE
HOLLYWOOD, CA
2018
NBC/UNIVERSAL @ THE LICENSING EXPO
LAS VEGAS,...
2014
MERCEDES EVO TOUR
DALLAS, TX
2016
LEVIS @ MONTEREY POP
MONTEREY, CA
2016
POWERPUFF GIRLS
NYC, NY
2019
WARNER BROS
LOS ANGELES, CA
2016
XBOX
SAN DIEGO, CA
2018
MERIAL
DALLAS, TX
2019
INSTAGRAM @ VIDCON
ANAHEIM, CA
2019
YOUTUBE @ VIDCON
ANAHEIM, CA
2019
FACEBOOK CREATOR DAY
MALIBU, CA
TIPS TO GET INTO THE GAME
START “SMALL”
TEST THE WATERS
LIVE PRINTING
NETWORK
HAVE A PLAN STARTER TIPS
SERIOUSLY!!!!!!
WHY LIVE PRINT?!
REVENUE STREAMCREATE BRAND VALUEADVERTISING/
MARKETING
A COUPLE OF REASONS…
NEW LEADS TRAVEL
WHY NOT!?
TRAINED STAFFTIME CONSUMINGEVENT
MANAGEMENT
EVERYTHING IS LAST MINUTE IN THE #EVENTLIFE.
INVESTMENT
IN NEW GEAR
...
OH SHIT, YOU’VE
BEEN HIRED
FOR AN EVENT!
GEAR.PREP EVERYTHING AHEAD OF TIME.
LESS IS MORE.
ON-SITE NEEDS (POWER, LIGHTING, SHADE)
PERFECT YOUR SET-UP.
APPAREL/IMPR...
DESIGNS.SINGLE COLOR DESIGNS.
ILLUSION OF CHOICE.
SPEED IS KEY, QUALITY IS SECONDARY.
IMAGE SIZES.
KEEP IT SIMPLE.MAKE IT A SPECTACLE.
DON’T OVERTHINK IT.
EASY IN, EASY OUT.
HAPPY GUESTS, HAPPY CLIENT.
CUSTOMER ENGAGEMENT...
CUSTOMER ENGAGEMENT IS
THE KEY TO LIVE PRINTING
OTHER THINGS.
EVENT INSURANCE (COI).
LOGISTICS.
TRAVEL.
EVERYTHING IS LAST MINUTE.
AND...
SCALING UP FOR A LARGER CROWD.
MISTAKES HAPPEN
EQUIPMENT BREAKDOWN.
POWER OUTAGE.
INK THAT HASN’T BEEN CURED.
WEATHER ISSUES.
FORGETTING GEAR.
MISPRINTS.
HOW MUCH TO CHARGE?
PICK YOUR BUSINESS MODEL (FLAT RATE VS SALES BASED).
THERE ARE NO PRICING PARAMETERS FOR LIVE PRINTING...
TYPES OF EVENTSSTREET FAIRS
WEDDINGS/MIZTVAHS
POP-UPS, OPENINGS, GALLERY EVENTS
CONVENTIONS & CONFERENCES
EXPERIENTIAL MAR...
MANAGING
AN EVENT
THIS IS A “SHORT” LINE FOR SHIRTS
CREATE A LINE - MOTHS TO A FLAME.
PRINT DIRECTLY FOR THE GUESTS.
STAY CALM AND ALWAYS BE KIND. EVERYONE IS A CUSTOMER.
DO ...
MORAL OF THE STORYLIVE PRINTING IS A GREAT REVENUE
STREAM IF YOU CAN DEDICATE THE TIME
INTO GROWING YOUR OFFERINGS
…IF LIV...
THANK YOU!www.FamilyIndustriesLive.com
max@familyindustriesla.com
@FAMILYINDUSTRIES
Live Printing Tips and Tricks | Max Hellmann | PrintHustlers Conf 2019
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Live Printing Tips and Tricks | Max Hellmann | PrintHustlers Conf 2019

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Max Hellmann from Family Industries in Los Angeles, CA shares his tips and tricks for live screen printing events. An innovator in the live printing field, running more than 450 events each year, Max shares what it takes to make a challenging process work anywhere. More than 200 screen printers and custom apparel professionals gathered in Chicago for 2019's PrintHustlers Conf featuring Max Hellmann.

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Live Printing Tips and Tricks | Max Hellmann | PrintHustlers Conf 2019

  1. 1. LIVE PRINTINGTIPS AND TRICKS
  2. 2. FAMILY INDUSTRIES SCREEN PRINTING SCREEN PRINTED POSTERS SUBLIMATION EMBROIDERY PATCHES AND TRANSFERS DIGITAL POSTERS CUSTOM BUTTONS CURATED EXPERIENCES COMBINED ACTIVATIONS PRINT GUN APP BASED EXPERIENCES 400 EVENT ACTIVATIONS A YEAR ACROSS THE GLOBE
  3. 3. 2007 CHEMICAL BROTHERS CHICAGO, IL 2010 SCOTT PILGRIM VS COMIC CON SAN DIEGO, CA 2009 COACHELLA X LUCKY BRAND COACHELLA, CA
  4. 4. 2019 BUD LIGHT GETAWAY CHICAGO, IL 2012 MTV GIFTING SUITE HOLLYWOOD, CA 2018 NBC/UNIVERSAL @ THE LICENSING EXPO LAS VEGAS, NV
  5. 5. 2014 MERCEDES EVO TOUR DALLAS, TX 2016 LEVIS @ MONTEREY POP MONTEREY, CA 2016 POWERPUFF GIRLS NYC, NY
  6. 6. 2019 WARNER BROS LOS ANGELES, CA 2016 XBOX SAN DIEGO, CA 2018 MERIAL DALLAS, TX
  7. 7. 2019 INSTAGRAM @ VIDCON ANAHEIM, CA 2019 YOUTUBE @ VIDCON ANAHEIM, CA 2019 FACEBOOK CREATOR DAY MALIBU, CA
  8. 8. TIPS TO GET INTO THE GAME START “SMALL” TEST THE WATERS LIVE PRINTING NETWORK HAVE A PLAN STARTER TIPS SERIOUSLY!!!!!!
  9. 9. WHY LIVE PRINT?! REVENUE STREAMCREATE BRAND VALUEADVERTISING/ MARKETING A COUPLE OF REASONS… NEW LEADS TRAVEL
  10. 10. WHY NOT!? TRAINED STAFFTIME CONSUMINGEVENT MANAGEMENT EVERYTHING IS LAST MINUTE IN THE #EVENTLIFE. INVESTMENT IN NEW GEAR STEEP LEARNING CURVE
  11. 11. OH SHIT, YOU’VE BEEN HIRED FOR AN EVENT!
  12. 12. GEAR.PREP EVERYTHING AHEAD OF TIME. LESS IS MORE. ON-SITE NEEDS (POWER, LIGHTING, SHADE) PERFECT YOUR SET-UP. APPAREL/IMPRINTABLES. CHECK ALL OF YOUR GEAR. CHECK AGAIN.
  13. 13. DESIGNS.SINGLE COLOR DESIGNS. ILLUSION OF CHOICE. SPEED IS KEY, QUALITY IS SECONDARY. IMAGE SIZES.
  14. 14. KEEP IT SIMPLE.MAKE IT A SPECTACLE. DON’T OVERTHINK IT. EASY IN, EASY OUT. HAPPY GUESTS, HAPPY CLIENT. CUSTOMER ENGAGEMENT IS THE KEY TO LIVE PRINTING.
  15. 15. CUSTOMER ENGAGEMENT IS THE KEY TO LIVE PRINTING
  16. 16. OTHER THINGS. EVENT INSURANCE (COI). LOGISTICS. TRAVEL. EVERYTHING IS LAST MINUTE. AND... SCALING UP FOR A LARGER CROWD.
  17. 17. MISTAKES HAPPEN EQUIPMENT BREAKDOWN. POWER OUTAGE. INK THAT HASN’T BEEN CURED. WEATHER ISSUES. FORGETTING GEAR. MISPRINTS.
  18. 18. HOW MUCH TO CHARGE? PICK YOUR BUSINESS MODEL (FLAT RATE VS SALES BASED). THERE ARE NO PRICING PARAMETERS FOR LIVE PRINTING. HARD COSTS (STAFFING, TRAVEL, SHIPPING, SUPPLIES, APPAREL). VALUE ADD-ON: PREPRINTING BEFORE THE EVENT? LIVE PRINTING IS A PREMIUM SERVICE.
  19. 19. TYPES OF EVENTSSTREET FAIRS WEDDINGS/MIZTVAHS POP-UPS, OPENINGS, GALLERY EVENTS CONVENTIONS & CONFERENCES EXPERIENTIAL MARKETING
  20. 20. MANAGING AN EVENT
  21. 21. THIS IS A “SHORT” LINE FOR SHIRTS
  22. 22. CREATE A LINE - MOTHS TO A FLAME. PRINT DIRECTLY FOR THE GUESTS. STAY CALM AND ALWAYS BE KIND. EVERYONE IS A CUSTOMER. DO NOT USE THE COAT CHECK SYSTEM. CLEAR AND CLEAN SPACE. BE PROACTIVE. DESIGN A PRINT MENU. BECOME BEST FRIENDS WITH THE EVENT PRODUCER.
  23. 23. MORAL OF THE STORYLIVE PRINTING IS A GREAT REVENUE STREAM IF YOU CAN DEDICATE THE TIME INTO GROWING YOUR OFFERINGS …IF LIVE PRINTING ISN’T YOUR THING,FIND YOUR NICHE TO BUILD EXTRA INCOME
  24. 24. THANK YOU!www.FamilyIndustriesLive.com max@familyindustriesla.com @FAMILYINDUSTRIES

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