1) Baking has become increasingly popular in the UK with over 110 million people taking a baking class in 2013 and sales of baking goods increasing for homeware companies. 2) Popular baking search terms and shows have risen dramatically, with "cake" being the most searched on BBC Good Food and Google searches for "cake" doubling since 2010. 3) The TV show The Great British Bake Off has been successful, with spin off shows in 11 countries.

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Cake' is now the most popular search term on the bbc good food website
Google searches for cake' have more than doubled since 2010
TV show the great british bake off has spin off shows in 11 countries
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www.marketresearchworld.net/content/view/967/77/
www.telegraph.co.uk/foodanddrink/10370144/How-
the-Great-lBritish-Bake-Off-changed-Britain~html
Home Baking UK - August 2013 report by Mintel
www.bbc.co.uk/food/recipes/cupcakes_93722