Dr. Anatoliy Gruzd
Ted Rogers School of Management
Social media data is a rich source of behavioural data that can reveal how we connect and interact with each other online in real time and over time, and what that might mean for our society as we continue to speed towards an increasingly computer-mediated future. At the same time, as more and more Canadians are joining and contributing to various social media websites, their automatically recorded data are rapidly becoming available to third parties to mine for both commercial and academic purposes. As a result, questions around why and how data consumers’ use social media data are becoming pertinent. This talk will review different approaches to the automated collection and analysis of social media data and discuss some ethical implications of working with such data.