APLA2012

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Social Media Lab Students Presenting at Atlantic Provinces Library Association Annual Conference 2012

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APLA2012

  1. 1. Social Media Researchat the Social Media Lab Anatoliy Gruzd gruzd@dal.ca Wolfville, NS May 23, 2012
  2. 2. SocialMediaLab.ca
  3. 3. Users’ contributions and networks aregrowing daily! http://www.visualcomplexity.com/vc
  4. 4. © kelleywSocialMediaLab.ca Panel on Social Media Research 4
  5. 5. Dashboard Content T w i t t e r App Netlytic.org Analytics AcademiaMap.comGeoVisualizer Networks
  6. 6. Outline1. Making Sense of a Networked Arda: Finding imagined Middle-earth in an online community – Jennifer Grek Martin (MLIS Alumna, 2011)2. BIG Data, Social Data: Targeted Harnessing of Transient Micro-Blogging Data – Sreejata Chatterjee (M.Sc. in CS Candidate, 2013)3. AcademiaMap: Online Influence Assessment App – Melissa Anez (MLIS Candidate, 2012)SocialMediaLab.ca Panel on Social Media Research 6
  7. 7. BIG Data, Social DataTargeted Harnessing of Transient Micro-Blogging Data Panel on Social Media Research Sreejata Chatterjee sreejata@cs.dal.ca Wolfville, NS May 23, 2012
  8. 8. Challenges of Social Media Data• Highly transient nature of tweets (micro-blogs of 140 characters each posted in Twitter)• Data is rate limited – Sold for high prices• Only simple calls allowed for bulk download http://www.clearci.comSocialMediaLab.ca Panel on Social Media Research 2
  9. 9. Project Goals• Targeted collection and enrichment of information• Storage of historical tweets• Enable complex data serving for third party apps through an API (communication interface for software applications)• Analysis of data within a custom defined networkSocialMediaLab.ca Panel on Social Media Research 3
  10. 10. Uses of Social Media Analytics• Monitor public events – elections, Olympics...• Conduct PR/branding campaigns – Radian6• Study opinions and trends for decision makingSocialMediaLab.ca Panel on Social Media Research 4
  11. 11. Accentuate the Data• Enables various complex analysis• Adds meaning by enriching the data – NLP (Natural Language Processing – linguistic study through artificial intelligence): for Sentiment Detection – Klout Score: for Network Influence – Google Maps API: for location identificationSocialMediaLab.ca Panel on Social Media Research 5
  12. 12. ArchitectureSocialMediaLab.ca Panel on Social Media Research 6
  13. 13. Sample Calls1. Returns details about dalprof’s profile info: Call Type: Parameter: Variable Variablehttp://URL_BASE/tweetApiCalls.php? call=getUserDetails&user=dalprofFull name, followers, friends, Klout score (influence score),geocoded location – a comprehensive social profile SocialMediaLab.ca Panel on Social Media Research 7
  14. 14. Sample Calls2. Gets all tweets that have been posted between March 20 –May 20, 2012, by all of the users who follow “APLAContact” and“asist2011”:http://URL_BASE/tweetApiCalls.php?call=getAllTweets&seedUserList=aplacontact,asist2011&startTime=2012-03-20&endTime=2012-05-20Complex call returning historical and network centricinformationSocialMediaLab.ca Panel on Social Media Research 8
  15. 15. NLP – Sentiment Detection• Natural Language Processing• Understand emotion of the crowd #OccupyWallStreet found in > 70,000 tweets - analyzedSocialMediaLab.ca Panel on Social Media Research 9
  16. 16. Sentiment Detection in Netlytic.org • Analyze massive amounts of short text • In-Depth analysis - not manually possible Tags Cloud of top 30 frequent terms from positive and negative tweetsSocialMediaLab.ca Panel on Social Media Research 10
  17. 17. Klout Score – Network Influence• Proprietary Algorithm measures: – Number of people influenced – Number of tweets re-tweeted – How influential are the influencedSocialMediaLab.ca Panel on Social Media Research 11
  18. 18. Google Geo-API• Mapping communication and collaboration channels – beyond borders Sara Mooney’s Paper.li Twitter Mentions between December 25th 2011 and January 24th 2012 highlights the international connections.SocialMediaLab.ca Panel on Social Media Research 12
  19. 19. Future Work• Create large scale indexing• Incorporate other web services for even richer data – a one-stop social-information shop• Ability to publicly serve data – currently only a closed beta available for Social Media Lab applicationsSocialMediaLab.ca Panel on Social Media Research 13
  20. 20. Outline1. Making Sense of a Networked Arda: Finding imagined Middle-earth in an online community – Jennifer Grek Martin (MLIS Alumna, 2011)2. BIG Data, Social Data: Targeted Harnessing of Transient Micro-Blogging Data – Sreejata Chatterjee (M.Sc. in CS Candidate, 2013)3. AcademiaMap: Online Influence Assessment App – Melissa Anez (MLIS Candidate, 2012)SocialMediaLab.ca Panel on Social Media Research
  21. 21. AcademiaMap Dashboard Panel on Social Media Research Melissa Anez manez@dal.ca Wolfville, NS May 23, 2012
  22. 22. AcademiaMap: An Online Influence Assessment App www.academiamap.comSocialMediaLab.ca Panel on Social Media Research 2
  23. 23. Why Build It? o Final product of a 2012 Reading Course in Dalhousie’s MLIS program. o Developed using PHP, AJAX, jQuery, CSS, and custom API calls from the Social Media Lab.SocialMediaLab.ca Panel on Social Media Research 3
  24. 24. Why Use It? o Twitter can be a tangle of information. Filter down to the posts and people that interest you. o See context at a glance. o Easily access historical tweets. o Consider and compare different kinds of influence.SocialMediaLab.ca Panel on Social Media Research 4
  25. 25. Measuring Influence o See who the most influential Tweeters are per network or by date. o Filter Tweeters by professional role: See what Students, Practitioners, or University Groups have to say, and what topics are trending by role. o See which roles are the most prolific in a given network. o Sorts and filters Tweeters by Klout score.SocialMediaLab.ca Panel on Social Media Research 5
  26. 26. Filter and Sort o Pick your networks o Pick the roles you want to hear from o Select a range of dates o Narrow or expand your choices based on Klout score. o Sort your results by Time, Klout Score, or Username.SocialMediaLab.ca Panel on Social Media Research 6
  27. 27. Tweet Details Mouse-over o Displayed in two rows: information Individuals and Groups o Mouse-over for more Klout Score Sharing OptionsSocialMediaLab.ca Panel on Social Media Research 7
  28. 28. Geospatial Visualizer o Companion app to the Dashboard o Communication connections of scholars o Who-mentioned-whom and Who-retweeted- whomSocialMediaLab.ca Panel on Social Media Research 8
  29. 29. Analytics o Counts of active Tweeters in each role o Klout’s most influential Tweeters o Top Hashtags in the current datasetSocialMediaLab.ca Panel on Social Media Research 9
  30. 30. Future Development o New measures of influence: o Most mentioned o Most re-tweeted o Most connected o Sentiment analysis o New ways to share what you discover o New ways to sort and filter o What do you want to see?SocialMediaLab.ca Panel on Social Media Research 10

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