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BrandMetricson Twitter<br />Twitter Analytic Tools<br />By AndiPrimaretha<br />May 5th, 2011<br />
Why need to measure brand on Twitter?<br />
You Can’t Manage What You Can’t Measure<br />
Once we’re able to manage, we can optimize our Brand on Twitter<br />
To know what people are talking about our brand<br />
To get customer insights<br />
Tounderstandourfollowers<br />
The Influencers<br />
The Tipping Point  (2000) by Malcolm Gladewell<br />
To monitor the competitors<br />
Basic  metrics<br />
Followers<br />Following<br />Lifetime Tweets<br />Total Tweets  (weekly, monthly)<br />Mentions<br />Retweeted<br />Liste...
twitter Tools for basic metric<br />
1<br />www.twittercounter.com<br />
2<br />www.tweettronics.com<br />
Total Followers X Total Tweets (brand mentions) = Impact<br />
conversation  metrics<br />
Share of Voice<br />Sentiment Analysis<br />
 twitter Tools for Conversation metric<br />
3<br />www.tweetcloud.com<br />
4<br />www.tweettone.com<br />
influencer  metrics<br />
Identifying Influencers<br />Market Reach<br />Frequency of Impact<br />Quality of Impact<br />Closeness to decision<br />
Market Reach<br />Frequency / Quality of Impact<br />Friends / Engagement<br />
twitter Tools for influencer metric<br />
5<br />www.klout.com<br />
Go to        www.klout.com<br />Your Twitter user name<br />How many Klout Score do you get?<br />
11,101 Followers<br />21,096 Followers<br />
How far has your content been spread across Twitter?<br />
How influential are the people who interact with you?<br />
How likely are you to be retweeted? <br />Are your tweets effective generating new followers?<br />
Real-Time Klout Score on Twitter Timeline<br />
Engage with potential influencer <br />
6<br />www.tweetpivot.com<br />
7<br />www.followerwonk.com<br />
Airasia and Garuda follow same 46 friends<br />
a<br />6,585 Garuda Followers are AirAsia Customers<br />
AirAsia, Garuda, BataviaAir have same 328 Followers<br />
www.oneforty.com<br />
Twitter and Social Media Analytics Directory<br />
AndiPrimaretha<br />New Media Specialist<br />andi@virtual.co.id<br />Twitter.com/primaretha<br />Quora.com/andi-primareth...
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Brand Metrics on Twitter

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Presented at Social Media Success Metrics Seminar by Virtual Consulting at Mulia Hotel on May 5th, 2011

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Brand Metrics on Twitter

  1. 1.
  2. 2. BrandMetricson Twitter<br />Twitter Analytic Tools<br />By AndiPrimaretha<br />May 5th, 2011<br />
  3. 3. Why need to measure brand on Twitter?<br />
  4. 4. You Can’t Manage What You Can’t Measure<br />
  5. 5. Once we’re able to manage, we can optimize our Brand on Twitter<br />
  6. 6. To know what people are talking about our brand<br />
  7. 7. To get customer insights<br />
  8. 8. Tounderstandourfollowers<br />
  9. 9. The Influencers<br />
  10. 10. The Tipping Point (2000) by Malcolm Gladewell<br />
  11. 11. To monitor the competitors<br />
  12. 12.
  13. 13. Basic metrics<br />
  14. 14. Followers<br />Following<br />Lifetime Tweets<br />Total Tweets (weekly, monthly)<br />Mentions<br />Retweeted<br />Listed<br />Hashtag Campaigns<br />
  15. 15. twitter Tools for basic metric<br />
  16. 16. 1<br />www.twittercounter.com<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. 2<br />www.tweettronics.com<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29. Total Followers X Total Tweets (brand mentions) = Impact<br />
  30. 30.
  31. 31.
  32. 32. conversation metrics<br />
  33. 33. Share of Voice<br />Sentiment Analysis<br />
  34. 34. twitter Tools for Conversation metric<br />
  35. 35. 3<br />www.tweetcloud.com<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39. 4<br />www.tweettone.com<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45. influencer metrics<br />
  46. 46. Identifying Influencers<br />Market Reach<br />Frequency of Impact<br />Quality of Impact<br />Closeness to decision<br />
  47. 47. Market Reach<br />Frequency / Quality of Impact<br />Friends / Engagement<br />
  48. 48. twitter Tools for influencer metric<br />
  49. 49. 5<br />www.klout.com<br />
  50. 50. Go to www.klout.com<br />Your Twitter user name<br />How many Klout Score do you get?<br />
  51. 51.
  52. 52.
  53. 53. 11,101 Followers<br />21,096 Followers<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59. How far has your content been spread across Twitter?<br />
  60. 60. How influential are the people who interact with you?<br />
  61. 61. How likely are you to be retweeted? <br />Are your tweets effective generating new followers?<br />
  62. 62.
  63. 63.
  64. 64. Real-Time Klout Score on Twitter Timeline<br />
  65. 65. Engage with potential influencer <br />
  66. 66. 6<br />www.tweetpivot.com<br />
  67. 67.
  68. 68.
  69. 69.
  70. 70.
  71. 71. 7<br />www.followerwonk.com<br />
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76. Airasia and Garuda follow same 46 friends<br />
  77. 77. a<br />6,585 Garuda Followers are AirAsia Customers<br />
  78. 78. AirAsia, Garuda, BataviaAir have same 328 Followers<br />
  79. 79.
  80. 80. www.oneforty.com<br />
  81. 81. Twitter and Social Media Analytics Directory<br />
  82. 82.
  83. 83. AndiPrimaretha<br />New Media Specialist<br />andi@virtual.co.id<br />Twitter.com/primaretha<br />Quora.com/andi-primaretha<br />Thank You<br />

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