Beyond Google - premium resources for your research

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  • Beyond Google - premium resources for your research

    1. 2. W hen you have a subject to research, where do you go first for information? <ul><li>A textbook </li></ul><ul><li>Your reading list </li></ul><ul><li>Google/web surfing/Wikipedia </li></ul><ul><li>A fellow student </li></ul><ul><li>Your lecturer </li></ul><ul><li>Library databases </li></ul><ul><li>Google Scholar </li></ul><ul><li>Library staff/Librarian </li></ul>
    2. 3. Where do you go next? <ul><li>A textbook </li></ul><ul><li>Your reading list </li></ul><ul><li>Google/web surfing/Wikipedia </li></ul><ul><li>A fellow student </li></ul><ul><li>Your lecturer </li></ul><ul><li>Library databases </li></ul><ul><li>Google Scholar </li></ul><ul><li>Library staff/Librarian </li></ul>
    3. 4. “ I care where the food I eat is sourced” <ul><li>Strongly Agree </li></ul><ul><li>Agree </li></ul><ul><li>Neutral </li></ul><ul><li>Disagree </li></ul><ul><li>Strongly Disagree </li></ul>
    4. 5. “ I care where the information I use in my essays/research is sourced” <ul><li>Strongly Agree </li></ul><ul><li>Agree </li></ul><ul><li>Neutral </li></ul><ul><li>Disagree </li></ul><ul><li>Strongly Disagree </li></ul>
    5. 6. Reasons for going beyond… www.petroldirect.com
    6. 7. Critical evaluation of websites <ul><li>Authority </li></ul><ul><li>Accuracy </li></ul><ul><li>Currency </li></ul><ul><li>Objectivity </li></ul>
    7. 8. Visible Web (16%) Invisible Web (84%)
    8. 14. Of the databases we’ve demonstrated, which do you think you are most likely to use <ul><li>Business Source Complete </li></ul><ul><li>Factiva </li></ul><ul><li>Jstor </li></ul><ul><li>All of them </li></ul><ul><li>None of them </li></ul>
    9. 15. Classic Mistakes
    10. 16. Classic Mistakes Too many keywords ‘ Market size and market segmentation of internet consulting sector in US in 2008’ = 0 results ‘ Market size and internet consulting’ ‘ Market size and internet consulting and US’
    11. 17. Classic Mistakes Sticking with initial search terms ‘ e-commerce’ = 0 results ‘ ecommerce’ ‘ electronic commerce’
    12. 18. Keywords and Synonyms Telecommunications Growth Hungary ‘ An exploration of the growth of the telecommunications sector in Hungary’ Telecommunication Mobile communication Handsets Telecommunication equipment Cellular communication Transmission Internet Wireless Telephony Telecom. Services / Systems Telecom Fixed Line Wired Broadband Routing Networks Expansion Size Progress Development Maturity Advances Potential Outlook Economic dev./ policy/indicators Eastern Europe Europe Emerging Markets Magyar Budapest Hungarian European Union
    13. 19. Classic Mistakes Ignoring search settings ‘ judge business school arnoud de meyer’ = 0 results ‘ judge business school and arnoud de meyer’
    14. 20. What next?
    15. 21. Feedback Was this presentation the right length? <ul><li>Yes </li></ul><ul><li>No – needs to be shorter </li></ul><ul><li>No – needs to be longer </li></ul>
    16. 22. Feedback Was this presentation pitched at the right level? <ul><li>Yes </li></ul><ul><li>No – it was too basic </li></ul><ul><li>No – it was too advanced </li></ul>
    17. 23. Feedback Did you find this session useful? <ul><li>Very useful </li></ul><ul><li>Useful </li></ul><ul><li>Not really </li></ul><ul><li>Not at all useful </li></ul>

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