Personal Information
Organization / Workplace
Sydney Area, Australia, NSW Australia
Occupation
Director - Media Industry Group
About
I lead Nielsen’s commercial relationship with the digital advertising industry, focused on implementing the most significant transformation of digital audience measurement data ever - taking the industry currency from monthly to daily audience measurement by mid-2016.
Tags
digital
advertising
online
audience measurement
media
market research
research
data
mobile
technology
internet usage
devices
traffic
iab australia
publishing
nielsen
online landscape
panel
strategy
forecasting
retail
problem solving
metrics
solutions
foresight
insight
consulting
mcommerce
iphone5
payment
android
near field communication
nfc
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