WEBINAR
with visual

press releases10xviews
Jesse WynantsFrederik Vincx
design director customer success
✔ Questions
✔ Follow-up
PRvisual
why you

need
Visual content gets shared a lot more
I begged, begged, PR professionals to
send video and multiple photos with
their news releases.
“ Clay Morgan,

Former edit...
Tweets with images

get more clicks, favorites and retweets
+18%
+89%
+150%
source 〉
Facebook posts with images

get more likes and comments
+53%
+104%
source 〉
Articles with images

get viewed more
+94%
+150%
source 〉
Press releases with multimedia

get viewed more
source 〉
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, inter...
!
In a research by PwR New Media, 79% of
journalists who responded say news
releases accompanied by a good image are
more ...
The more you can give journalists what
they need to be successful, the more
coverage you’ll get for your clients
coverage
Media
Best practices
for images
✔ Relevance beats quality
✔ Get and give permission
✔ Use high-res photos
✔ Use captions
source 〉
Video best practices
✔ Use YouTube, Instagram
✔ Keep it short
✔ Include source file
source 〉
Infographic best practices
✔ Simplicity, clarity and good data
✔ Include the raw data
✔ Target to the right audience
source 〉
✔ DIY
✔ Oursourcing
✔ Adobe Creative suite
✔ Powerpoint templates
✔ Canva
✔ Placeit
✔ Visual.ly
✔ 99 designs
Q&A
The easiest
way to share
your stories
Webinar: 10x more views with visual press releases
Webinar: 10x more views with visual press releases
Webinar: 10x more views with visual press releases
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Webinar: 10x more views with visual press releases

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Webinar: 10x more views with visual press releases

  1. 1. WEBINAR with visual
 press releases10xviews
  2. 2. Jesse WynantsFrederik Vincx design director customer success
  3. 3. ✔ Questions ✔ Follow-up
  4. 4. PRvisual why you
 need
  5. 5. Visual content gets shared a lot more
  6. 6. I begged, begged, PR professionals to send video and multiple photos with their news releases. “ Clay Morgan,
 Former editor, The Daily News Journal source 〉
  7. 7. Tweets with images
 get more clicks, favorites and retweets +18% +89% +150% source 〉
  8. 8. Facebook posts with images
 get more likes and comments +53% +104% source 〉
  9. 9. Articles with images
 get viewed more +94% +150% source 〉
  10. 10. Press releases with multimedia
 get viewed more source 〉 9.7x 7.4x+ + + 4.3x 1.8x = Attachments, soundbites, charts, interactive,…
  11. 11. ! In a research by PwR New Media, 79% of journalists who responded say news releases accompanied by a good image are more likely to be picked up than those without photos.
  12. 12. The more you can give journalists what they need to be successful, the more coverage you’ll get for your clients
  13. 13. coverage Media
  14. 14. Best practices for images
  15. 15. ✔ Relevance beats quality ✔ Get and give permission ✔ Use high-res photos ✔ Use captions source 〉
  16. 16. Video best practices
  17. 17. ✔ Use YouTube, Instagram ✔ Keep it short ✔ Include source file source 〉
  18. 18. Infographic best practices
  19. 19. ✔ Simplicity, clarity and good data ✔ Include the raw data ✔ Target to the right audience source 〉
  20. 20. ✔ DIY ✔ Oursourcing
  21. 21. ✔ Adobe Creative suite ✔ Powerpoint templates ✔ Canva ✔ Placeit
  22. 22. ✔ Visual.ly ✔ 99 designs
  23. 23. Q&A
  24. 24. The easiest way to share your stories

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