Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ANATOMY 
OF AN 
EMAIL PITCH
Most news writers publish only 
one story per day
Yet half of them get pitched over 
twenty times per day
How do you cut through the clutter 
with your story?
Not via the S.O.S approach
Sending Out Stuff
What do news writers say about it?
“Make sure it’s relevant – don’t pitch for 
the sake of pitching. I get so many that 
I have to be pretty ruthless. 
Mail ...
“Find out what I cover and send stuff 
that falls in my purview. Find out my 
point of view and look for items that I 
wou...
6 
TIPS FOR SENDING 
BETTER EMAIL PITCHES
From: 
1 
A specific ‘from line’ 
Frederik from Prezly 
This tells you who the email is coming from, as well as which 
com...
Subject: 
2 
A short and clear subject line 
Relevant, timely & inspire curiosity 
33% open email based on subject line al...
Body: 
3 
A brief & relevant introduction 
I saw your tweet about Gen Y 
employees and thought you might like 
to learn th...
Body: 
4 
A value proposition 
Your latest article about Gen Y got a lot 
of buzz. Sharing the results of this 
study coul...
Body: 
5 
Multimedia previews 
News with multimedia gets viewed up to 10 times more 
source 〉
“I begged, begged, PR professionals to 
send video and multiple photos with 
their news releases. 
Clay Morgan, 
Former ed...
9.7x 
source 〉 
Press releases with multimedia 
get viewed a lot more 
+ 7.4x 
+ + 
4.3x 
1.8x 
= Attachments, soundbites,...
Body: 
6 
A clear next step 
I’d love to answer any questions you 
have about the study. Can we talk for 
15 minutes somet...
GET 
MIND 
READING 
SKILLS
Learn all about your contact 
Do your research before pitching. Look at the 
social profiles of your contacts before craft...
Rapportive is a simple Gmail add-on that automatically shows you 
important social data from people who email you, helping...
Track who responds to your emails 
If you send a lot of pitch emails, tracking them 
manually gets tricky in a hurry. It’s...
Yesware is a Gmail add-on that was originally designed for sales 
professionals. Use it to monitor opens, clicks, and resp...
BECOME 
EVEN 
BETTER 
AT 
PITCHING 
MEDIA
Subscribe to 
our 5-part 
email course 
Crash 
COURSE 
HOW 
to 
PIT CH THE PRESS
And external communication teams at brands 
prezly 
Check a recent case study
Upcoming SlideShare
Loading in …5
×

Anatomy of an email pitch

28,709 views

Published on

Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Anatomy of an email pitch

  1. ANATOMY OF AN EMAIL PITCH
  2. Most news writers publish only one story per day
  3. Yet half of them get pitched over twenty times per day
  4. How do you cut through the clutter with your story?
  5. Not via the S.O.S approach
  6. Sending Out Stuff
  7. What do news writers say about it?
  8. “Make sure it’s relevant – don’t pitch for the sake of pitching. I get so many that I have to be pretty ruthless. Mail Online
  9. “Find out what I cover and send stuff that falls in my purview. Find out my point of view and look for items that I would find persuasive. Chicago Tribune
  10. 6 TIPS FOR SENDING BETTER EMAIL PITCHES
  11. From: 1 A specific ‘from line’ Frederik from Prezly This tells you who the email is coming from, as well as which company I work for… all before you even open my email.
  12. Subject: 2 A short and clear subject line Relevant, timely & inspire curiosity 33% open email based on subject line alone. Keep it to 50 characters or less. list of best practices drawn from analysing 200 million emails
  13. Body: 3 A brief & relevant introduction I saw your tweet about Gen Y employees and thought you might like to learn the surprising results of a new study. Who you are and why you’re reaching out. Tie it to something personal.
  14. Body: 4 A value proposition Your latest article about Gen Y got a lot of buzz. Sharing the results of this study could be a great follow-up for your readers. What’s in it for them?
  15. Body: 5 Multimedia previews News with multimedia gets viewed up to 10 times more source 〉
  16. “I begged, begged, PR professionals to send video and multiple photos with their news releases. Clay Morgan, Former editor, The Daily News Journal source 〉
  17. 9.7x source 〉 Press releases with multimedia get viewed a lot more + 7.4x + + 4.3x 1.8x = Attachments, soundbites, charts, interactive,… Tweet this
  18. Body: 6 A clear next step I’d love to answer any questions you have about the study. Can we talk for 15 minutes sometime next week? frederik@prezly.com ++320472656889 All contact info
  19. GET MIND READING SKILLS
  20. Learn all about your contact Do your research before pitching. Look at the social profiles of your contacts before crafting your email to learn what they care about.
  21. Rapportive is a simple Gmail add-on that automatically shows you important social data from people who email you, helping you to create a relevant response based on where they live, what they’re tweeting about, and any other recent online activity. The information appears right in your inbox. rapportive.com
  22. Track who responds to your emails If you send a lot of pitch emails, tracking them manually gets tricky in a hurry. It’s easy, though time-consuming, to keep a spreadsheet of everyone who writes you back, but for those who don’t respond, how do you know whether they’re reading your emails or ignoring them?
  23. Yesware is a Gmail add-on that was originally designed for sales professionals. Use it to monitor opens, clicks, and responses for every email you send to influencers. You can also create templates to automate your outreach and track which messages resonate best. yesware.com
  24. BECOME EVEN BETTER AT PITCHING MEDIA
  25. Subscribe to our 5-part email course Crash COURSE HOW to PIT CH THE PRESS
  26. And external communication teams at brands prezly Check a recent case study

×