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Mobile for Agencies Mobile Monday 08/06/09
Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search engine marketi...
<ul><li>What advertisers want? </li></ul>
Advertisers want … ... our sight. …  our 30 seconds. …  our click.
<ul><li>Advertisement is about attention! </li></ul>
<ul><li>It is hard to pay attention to ads. </li></ul>
<ul><li>Advertisers are looking for the perfect solution. </li></ul>
<ul><li>The perfect solutions is: </li></ul><ul><li>Targeted </li></ul><ul><li>Relevant </li></ul><ul><li>Ubiquitous </li>...
<ul><li>The 5th element: </li></ul><ul><li>CHEAP!!! </li></ul><ul><li>Cost effective </li></ul>
<ul><li>What about mobile advertising? </li></ul><ul><li>Is it targeted? </li></ul><ul><li>Is it relevant? </li></ul><ul><...
Mobile Advertising SMS, MMS marketing Bluetooth marketing Banner ads QR codes Location Based Advertisements Preroll video-...
<ul><li>What are the barriers? </li></ul>
Lack of standard  platform
Lack of  visual abilities
Lack of  media
Lack of  innovative thinking Banners Advertainment SMS Guerilla / Viral E-Flyers Mobile widgets Ringtone Brandcasting
<ul><li>Together Everywhere </li></ul>
<ul><li>Thank you for your attention! </li></ul><ul><li>[email_address] </li></ul>
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Neo Presentation

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A Neo Interactive prezentációja a Mobile Monday rendezvényen volt látható. A téma a mobilhirdetések.

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Neo Presentation

  1. 1. Mobile for Agencies Mobile Monday 08/06/09
  2. 2. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search engine marketing Mobile marketing
  3. 3. <ul><li>What advertisers want? </li></ul>
  4. 4. Advertisers want … ... our sight. … our 30 seconds. … our click.
  5. 5. <ul><li>Advertisement is about attention! </li></ul>
  6. 6. <ul><li>It is hard to pay attention to ads. </li></ul>
  7. 7. <ul><li>Advertisers are looking for the perfect solution. </li></ul>
  8. 8. <ul><li>The perfect solutions is: </li></ul><ul><li>Targeted </li></ul><ul><li>Relevant </li></ul><ul><li>Ubiquitous </li></ul><ul><li>Not disturbing </li></ul>
  9. 9. <ul><li>The 5th element: </li></ul><ul><li>CHEAP!!! </li></ul><ul><li>Cost effective </li></ul>
  10. 10. <ul><li>What about mobile advertising? </li></ul><ul><li>Is it targeted? </li></ul><ul><li>Is it relevant? </li></ul><ul><li>Is it ubiquitous? </li></ul><ul><li>Is it not disturbing? </li></ul><ul><li>… and is it cost effective? </li></ul>   
  11. 11. Mobile Advertising SMS, MMS marketing Bluetooth marketing Banner ads QR codes Location Based Advertisements Preroll video-ads Search Engine Marketing Callback tones Mobile widgets Advergaming
  12. 12. <ul><li>What are the barriers? </li></ul>
  13. 13. Lack of standard platform
  14. 14. Lack of visual abilities
  15. 15. Lack of media
  16. 16. Lack of innovative thinking Banners Advertainment SMS Guerilla / Viral E-Flyers Mobile widgets Ringtone Brandcasting
  17. 17. <ul><li>Together Everywhere </li></ul>
  18. 18. <ul><li>Thank you for your attention! </li></ul><ul><li>[email_address] </li></ul>

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