1. Viber in 2023:
A superapp for
brand-user interaction
Viber Media S.a.r.l - Proprietary and confidential

2. Source:
*Data Reportal, Digital 2022: Hungary
**Eurostat: Social media - statistics on the use by enterprises, 2021
Trend #1 in Hungary: mobile messaging
7.3M
people in Hungary
actively use social media
and messaging apps*
Viber Media S.a.r.l - Proprietary and confidential
48%
of businesses in Hungary
use messaging apps
and social networks**
of users in Hungary access
social media and messaging
apps via smartphones*
95.2%

3. Viber for
Business
solutions
for each step
of the
customer
journey
Viber Media S.a.r.l - Proprietary and confidential

4. Viber in Hungary: beloved by users and brands
YoY growth: Viber, 2022 vs 2021
*MAU%
Viber Media S.a.r.l - Proprietary and confidential
68%
Viber penetration in
Hungary*
+218%
Promotional Business
Messages
Delivered Business
Messages
+433%
+729%
Transactional
Business Messages
100M+
Messages exchanged
in chatbots
+21%
Conversational
Business Messages

5. Viber in 2023:
becoming a superapp
50%
of time in one single
app
Viber Media S.a.r.l - Proprietary and confidential
77%
of their time users spend
on their top 3 apps
Almost
Source: Statista

6. As part of our
global superapp
strategy,
we present our
two major
launches
Viber Media S.a.r.l - Proprietary and confidential
Business Inbox
Commercial account

7. ● Increased engagement and
conversions
● Business Messages are not
competing with private chats
● Improved customer
experience & brand loyalty
● User trust and easily
recognized messages
Viber Media S.a.r.l - Proprietary and confidential
Benefits for users: Benefits for brands:
● Control over in-app
experience
● Important updates are all in
one place
● Convenient UI and
notifications
● Messages from verified
brands only
Enhanced user
experience with
Business Inbox

8. How do we educate users about Business Inbox?
Viber Media S.a.r.l - Proprietary and confidential
A tooltip on
the Chats
screen
Pop-up message
inside Business
Inbox
First user experience:
● Tooltip in the Chats
screen introducing
Business Inbox
● Pop-up message inside
Business Inbox
explaining it
Educational campaign:
● Messages to all Viber
users in Hungary
● In-app communication

9. *Source: Viber Survey in Hungary (19-20 of January 2023)
What do users think of Business Inbox?
Viber Media S.a.r.l - Proprietary and confidential
71.6%
viewed Business Inbox
favorably and found it
convenient
58.3%
would read business
messages the same day
or immediately after receipt
in Business Inbox
Viber Media S.a.r.l - Proprietary and confidential

10. Viber Media S.a.r.l - Proprietary and confidential
Benefits for users: Benefits for brands:
● Increased visibility and easier
engagement
● Users can search for brands
and introduce others to them
● Improved customer
experience & brand loyalty
● Brands are easy to recognize,
harder to impersonate
● Users can find brands and
initiate conversations
● All business info is easy and
quick to find
● Choose the communication
channel you prefer
● Trustworthy brands are
easier to recognize
All-in-one
Commercial
Account

11. Superapp: a one-stop shop
for all brand-user
interactions
Viber Media S.a.r.l - Proprietary and confidential
Messages land in
Business Inbox: where
users want to engage
All brand info—at users’
fingertips in Commercial
Account
Users can choose how to
engage with and
discover a brand

12. Augmented reality with
Viber Lenses
Up-to-date information
on delivery
Native advertising for brands
Chatbot payments Choosing products
Paying for services
1-2-1 conversations between
brands and customers
Financial education
Utility payments
Conversational commerce
Taxi order
P2P money transfers
Customer support
Viber:
an ultimate platform
for all brand-user
interactions
Viber Pay
Ordering food
delivery
Viber Media S.a.r.l - Proprietary and confidential
Commercial Account
Business Inbox

13. Thank you!
Viber Media S.a.r.l - Proprietary and confidential