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Prezentacja powstała podczas pobytu uczniów Zespołu Szkół Ekonomiczno-Handlowych w Wielkiej Brytanii.

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WELCOME
OVERVIEW OF COMPANY
MISSION
OUR VISION:
- Save the bees- save the world
OUR MISSION:
- To commit and contribute to ongoing research and development in order to improve bee health and
eradicate known bee diseases
OUR VALUES:
- Saving the bees
- Health of our customers
- Preserving and improving the natural environment
OUR USP:
- Save the bees, save the world
- Local farm shop
- Lavendula Vera Honey
OUR COMPANY
STRUCTURE
Konrad Tymicki
Managing Director
Karolina Strzelec
Human Resources
Director
Renata Mikołajun
Design director
Daria Borkowska
Finance Director
Kamil Szałkowski
IT director
SWOT
Strengths Weaknesses
- Quality product
- New/original flavour
- Production in the UK
- Saving the bees/saving the world
- Wide range of products
- High prices
- Flowering time
Opportunities Threats
- Health benefits of honey
- Promoting a healthy lifestyle
- The option of releasing new flavours
- Cooperation with other companies
(Cup of ART)
- Competition
- Cheaper honey
- Seasonal interest in honey
- Difficulty acquiring loyal customers
MARKETING RESEARCH
CUSTOMERS:
- 20 – 45 years old
- Middle/upper class women and men
COMPETITION
- Rowse Honey
- Dandy Lions Ltd
- British Honey Producers Ltd
MARKET SHARE:
- Our Company hold 0.15% of market share
AVERAGE PRICE OF HONEY ON THE INTERNET: £10 + shipping
CUSTOMER SURVEY
25%
55%
18%
2% Do you like Honey?
I love it
I like it
Not really
Don't like it
12%
31%
54%
3%
How often do you eat honey?
Daily
Weekly
Monthly
Never
67%
30%
2%
1%
Do you think that honey is
healthier than white sugar?
Yes
Maybe
No
I Don't know
23%
31%
38%
8%
How much do you pay for a jar of
honey (250g)?
Less than £1
£1 - £3
£3 - £5
More than £5

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Presentation2

  • 2. OVERVIEW OF COMPANY MISSION OUR VISION: - Save the bees- save the world OUR MISSION: - To commit and contribute to ongoing research and development in order to improve bee health and eradicate known bee diseases OUR VALUES: - Saving the bees - Health of our customers - Preserving and improving the natural environment OUR USP: - Save the bees, save the world - Local farm shop - Lavendula Vera Honey
  • 3. OUR COMPANY STRUCTURE Konrad Tymicki Managing Director Karolina Strzelec Human Resources Director Renata Mikołajun Design director Daria Borkowska Finance Director Kamil Szałkowski IT director
  • 4. SWOT Strengths Weaknesses - Quality product - New/original flavour - Production in the UK - Saving the bees/saving the world - Wide range of products - High prices - Flowering time Opportunities Threats - Health benefits of honey - Promoting a healthy lifestyle - The option of releasing new flavours - Cooperation with other companies (Cup of ART) - Competition - Cheaper honey - Seasonal interest in honey - Difficulty acquiring loyal customers
  • 5. MARKETING RESEARCH CUSTOMERS: - 20 – 45 years old - Middle/upper class women and men COMPETITION - Rowse Honey - Dandy Lions Ltd - British Honey Producers Ltd MARKET SHARE: - Our Company hold 0.15% of market share AVERAGE PRICE OF HONEY ON THE INTERNET: £10 + shipping
  • 6. CUSTOMER SURVEY 25% 55% 18% 2% Do you like Honey? I love it I like it Not really Don't like it 12% 31% 54% 3% How often do you eat honey? Daily Weekly Monthly Never 67% 30% 2% 1% Do you think that honey is healthier than white sugar? Yes Maybe No I Don't know 23% 31% 38% 8% How much do you pay for a jar of honey (250g)? Less than £1 £1 - £3 £3 - £5 More than £5
  • 7. CUSTOMER SURVEY 25% 44% 31% Would you pay more for better honey? Yes Maybe No
  • 8. BUDGET £70,000 £7,200 £6,400 £2,880 £2,160 £2,050 £1,509 £92,199
  • 13. THANK YOU FOR YOUR ATTENTION Goodbye!