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Dr. Kendal Williams, co-director for the Center For Evidence Based Practice discusses the challenges and benefits of new technology initiatives in patient education. A demonstration of HealthClips Rx highlights the application’s integration into clinical care, meeting the needs of CMS and Joint Commission requirements and guidelines, and driving better patient outcomes. Milner-Fenwick’s HealthClips are richly engaging videos with compelling patient centric stories and medically scripted information grounded in best practices. The Rx application is interactive, bringing premiere video content to the patients in a way that maintains their focus, lets patients annotate right in the device where they might have questions, and allows them to share the content easily with family caregivers or transitional centers of care. And everything reports back to the care team.