Michele Prevato email@example.com Mob. +39 331 96 72 130 I developed a solid experience in ideating and organising both cultural and marketing events. I experienced in the management and the production of different projects. In the last 12 years I mixed my personal interests for art, culture and passion for new social trends, with my professional experience in communication, management, digital projects and special initiatives. I appreciate those companies and brands enriched by mixité on different layers (cultural, coolness, branding, action).. In the last two pages, I attach more details about some events I realized. My experience Lessons learned In 2000 I founded, in Venice, Attualamente. Attualamente is an open organization made up of individuals that operate under the same name. . I learned to be attentive Attualamente worked as a multidisciplinary workshop focused on producing to emerging trends art that both reflects upon and enhances the space in which exists. . I learned how to With Attualamente I began to relate to public administrations (such as dialogue with different Comune di Venezia) and public institutions (like Universities and Biennale of partners for a common Venice). I met many artist, photographers, performers, videomakers, objective craftmen with whom we realized many innovative formats for cultural events and performances. . In the same years I began my experience with Promostudio International consultants one of the first Italian speakers bureau for Economics and management. Here I learned to deal projects directly with managers of big . companies and, at the same time, I had the chance to meet and relate with . I learned to work in big names of different fields (from many Nobel Laureates in Economics to international field some Guru in creativity and social innovation like Edward de Bono and $ Jeremy Rifkin,…) . . I used to dialogue with managers and With Promostudio I organized the first three editions of Telecom Italia entrepreneurs Venice Colloquia where, for the first time, more than 5 Nobel Laureates discussed together for a better future. Farther I made an internship in the communication department of Oakley, in . working abroad the European headquarter in Paris. In Paris I also worked for 6 month at Italian Institute of Culture.
After my experience in Promostudio, I came back in Milan where I worked . I learned to give with Progetti Nuovi (founded by Annamaria Testa), a strategic meaning to things communication company. Here I developed projects like “Nuovo e Utile” one of the first . I improved my multidisciplinary display on Creativity. It began with an international organizational skills conference and the following year it became the first festival of creativity. It was held in Florence and we designed more than 200 events in a week. I was the general coordinator of the project and this gave me the chance to . I enriched my network operate together with some leaders in creativity and communication issues, of stakeholders on coming from many different fields (from science to architecture, to creative fields. entertainment, to marketing, etc.). Today Nuovo e Utile is one of the richest web resources about creativity. I decided to quit Progetti Nuovi to join Digital Magics, one of the first and . I understood the most innovative cross media company in Italy. I was very attracted by new potential of social media and social strategies that’s why I started as project manager on some media tools and I know crossmedia projects for Disney, Fiat, Gazzetta dello Sport. I worked also on how they can be used. the startup of a new social tv for unsigned music bands.. At the end of 2007 I was contacted by the founders of now available to . I focused my attention launch the first “neutral” communication agency and they asked me to be on advertising with a part of it. I started my collaboration with them as an account manager but I natural propensity for was also in charge of special projects both for the agency and for its clients. non standard ideas. When we launch the agency we made the first reality show for professional for the web. The Neutrality show. 3 days live on the web. . I learned to monitor Since 2008 I’m still developing non standard projects for many brands like results and to give RCS, Zurich, MTv, Galbusera, FIAT, Wolksvagen, Lierac, Sergio Tacchini, budgeting a strategic Nestlé, Henkel, Chiquita, Cesvi, Cariparma, Coca Cola, CheBanca! etc. In importance. Now Available I am running special initiatives ad events for clients. Working with important clients taught me to be focused on marketing results and budget management. I collaborated with Abitare, the architecture and design monthly magazine . I am in touch with published by Editrice Abitare Segesta /RCS Group. interesting projects and I started up a special project like Festarch, International Architecture Festival ideas which is now at its third edition in Perugi. With Festarch we approached a new model for cultural events bringing . It helps me to focus on together the interests of the three stakeholders involved: organizers design and urban issues. (publisher), companies (sponsors), institutions (public administrations). I am working with Moleskine where I started up in 2010 the project to create . It gives me access to a and develop in-‐store events. worldwide and leading I am in charge of the development of new in-‐store events formats to be brand. I learned to deal produced in all Moleskine markets. I’m in charge of the events in European with trade marketing countries. I work together with Marketing director and Brand and Pr dynamics and to Directors. leverage brand equity.
PROFESSIONAL PROJECTS IN A GLANCE The Project > A nationally significant event held a t the Fortezza da Basso in F lorence from 18 to 22 May 2005. A festival that offers both the general public and professionals an opportunity to understand, experiment with and apply creativity. More tha 200 hundred events. Today nuovoeutile.it is an online resource on creativity MOLESKINE IN-‐STORE EVENTS FORMATS MOLESKINE Words Moleskine Type Moleskine Haiku Moleskine Impressed SPECIAL INITIATIVE AND EVENTS WITH NOW AVAILABLE Mtv Mobile in tour con Negramaro Volkswagen -‐ Instant Christmas recycler Faites l’expérience de l’estampage avec les graphistes Gilles & Cecilie. Cesvi – The Condom Mob Nescafé Dolce Gusto – Social Xmas Tree
FEW CULTURAL/ARTISTIC PROJECTS The Project > Luca Pancrazzi. 1:1 II Moscow Biennale of Contemporary Art Section: Special Guests Sponsor by: Maserati, ICE, Unicredit, Venini I was in charge of the project management online video Unconventional Silent Music happening in Venice… …and in Florence The project > Mutus Party is an urban living experiment. The simple idea is to respect different needs for different peole. Mutus Party is communication experiment that investigate how people enjoy and share emotions. Online: Repubblica.it The project > A site specific workshop with 60 artists (french and italians) to realize unpublished works through collaboration and sharing tools and ideas. The theme > overcoming barriers Online: Undo.net