Where Digital Trades Meet SEO

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SEO is a unique audience development system in that it is impacted by so many other trades.

This is a quick deck with some insights into common ways other trades can impact factors of search engine optimization.

* Not meant to be comprehensive.

Published in: Marketing, Technology, Business
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Where Digital Trades Meet SEO

  1. 1. Search Engine Optimization
  2. 2. Intros
  3. 3. How search works
  4. 4. Organizations need to change so that online marketing is a more distributed role with everybody taking responsibility for aspects of it. “
  5. 5. Where audience meets SEO
  6. 6. Where audience meets SEO • Pains, needs and wants! • Search intent! • How to invoke shares and comments
  7. 7. Where design meets SEO
  8. 8. Where design meets SEO • Crawlable link structures! • Depth and organization Architecture
  9. 9. Where design meets SEO • Image optimization! • CSS delivery! • JavaScript implementation Speed
  10. 10. Where design meets SEO • Know which languages are crawlable! • Designing for supporting text Indexation
  11. 11. Where design meets SEO • Content above and below the fold?! • Allow for sufficient content. Content: Depth and Placement
  12. 12. Where development meets SEO < <
  13. 13. Where development meets SEO < <Languages
  14. 14. Where development meets SEO < <Markup
  15. 15. Where development meets SEO < <URL Structure
  16. 16. Where development meets SEO < <Redirects
  17. 17. Where social media meets SEO
  18. 18. Where social media meets SEO
  19. 19. Where social media meets SEO
  20. 20. Where advertising meets SEO
  21. 21. Where advertising meets SEO With paid search ran in tandem to ! SEO you can increase the number of! results shown on a page. Studies show this will increase click-through-rate.
  22. 22. Where advertising meets SEO ! Retargeting can have some benefits:! • Heightened brand recall! • Increased engagement (more likely to share or link to content).!
  23. 23. Where advertising meets SEO Contextual marketing or content discovery improves likelihood of ! engagement (more likely to share or! link to content).
  24. 24. Where advertising meets SEO Billboard ads improve brand! recognition. Branded queries are ! historically much easier to perform ! well for in natural search.
  25. 25. Where writing meets SEO
  26. 26. Where writing meets SEO • Inform creative direction! • Improve probability to resonate (by using the right terms).
  27. 27. Preston Van Dyke @prestonvandyke
  28. 28. THANKS

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