Long Tail Curve & Conversions - Quick Look

221 views

Published on

A quick visualization of the long tail curve as it applies to search terms and phrases and their propensity to convert upon website visit.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
221
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Long Tail Curve & Conversions - Quick Look

  1. 1. Keywords and conversionsKeywordSearchVolume Head Long TailMiddle
  2. 2. Keywords and conversionsKeywordSearchVolume 18.5% 11.5% 70%
  3. 3. Keywords and conversionsKeywordSearchVolume ConversionRate 0 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 > 40 Length of Search Queries

×