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AECOM College Facility Spending Infographic

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A data visualization of how much money college athletic directors plan to spend over the next five years.

Published in: Sports
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AECOM College Facility Spending Infographic

  1. 1. BUILDING A BETTER GAME DAY COLLEGE ATHLETIC DIRECTORS WEIGH IN Of these, 1 in 5 are looking to invest more than $50 million in the next five years. Over 84% of ADs will invest significantly in FACILITY IMPROVEMENTS. 00 10 20 30 % % MORE THAN $50 MILLION $25 million-less than $50 million $10 million-less than $25 million $5 million-less than $10 million $0-less than $5 million Don’t know Academic, housing and dining facilities are important considerations, but PRACTICE & TRAINING FACILITIES are a primary force that attracts recruits. Providing Connectivity for fans is a top priority, followed by FOOD and BEVERAGE and PREMIUM SEATING. 96% OF ADs BELIEVE THAT SOCIAL MEDIA IS AN EFFECTIVE marketing tool FOR DRAWING FANS OR FIRST-TIME VISITORS. $ This compares to only 59% who viewed PAID ADVERTISING as effective. @SportsAECOM @OhioUSportsAd #ADsurvey % % The Trends in Collegiate Athletics survey, conducted by AECOM, and the Ohio University Center for Sports Administration gauged the sentiment of 136 Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience.

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