Press Red Workshop @ CSPN Convention 2014 on CSPs and Volunteering
• Check understanding of SE/CSP core spec requirements for
• Find out a bit about what’s happening with volunteering in
• The value of sports volunteering to wider society.
• Learning from other CSPs.
• Review: where are you now and where do you want to be?
• Taking away tangible actions.
Sport England and volunteering
Draft CSP Core Specification 14/15 (shorthand version)
Aware of wider sector volunteering opportunities – signpost NGBs and delivery
Include volunteering agencies in networking role and maintain relationships
Respond to NGB requests to grow volunteer workforce
Provide support to volunteers and coaches in clubs in line with NGB requirements
Retain and continue to engage with existing volunteers – regular communication,
Maintain connections into local opportunities - be a conduit for NGBs, clubs and sport
organisations looking to access volunteers
Disseminate volunteering opportunities to volunteers
Volunteering – wider society
• Big Society concept
– Empower more local people to take a more active role
in their communities.
– Instrumental in reshaping and focusing investment
and resources into volunteering and social action
• “Social action is more than formal volunteering
opportunities – helping those around you, such as
checking on an elderly neighbour, is every bit as
valuable as giving time to organised activity.”
• Heavy emphasis on youth social action
• National Citizenship Service (NCS)
– Offers 16 year olds direct experience of social
action through a residential and home-based
programme of activity and service (spring,
– 2014 investment £37m to include development of
allumni programme for NCS graduates
– CSPs have had success with Sport Makers and NCS
Learning from other CSPs
• Sport Hampshire & IOW
• London Sport
Sport Hampshire & IOW
• Current priorities: recruitment and retention
• Part-time volunteer officer: 3 days a week
• Secured 2 years of funding: Board and County Council
– Matches Sport Maker investment
– 2,000 volunteers, recording 10 hours
– Aspiration: to be self-sustaining by Year 3
• Sports volunteering brand
– Hampshire Legacy Makers
Make a difference
– Brand cuts across CSP into other programmes
– Communications plan and awards celebration
• Recruitment and induction workshops: delivered by CSP staff and
• Recognise need for online volunteer hub: assessing VolunteerWeb,
CoachWeb and Team London.
• Coordinate a county workforce steering group: provides strategic
direction for coaching, volunteering and club development.
• Umbrella brand Championing Notts for CSP and partner volunteering
products and programmes.
– Believe brand is critical to securing volunteer and partner buy-in.
• Focus: young leaders
– Four-tiered leadership academy programme in place funded by Dept for
• Increasing focus on supporting providers to develop their volunteering
programmes and deployment opportunities.
• Using VolunteerWeb to manage all products and programmes under
– Believe an IT system is critical to engage, communicate and retain volunteers.
• Implementing an affiliate licence model for VolunteerWeb with local
– Year 1: free
– Year 2: £200 per licence to 20 organisations.
• Conducting a strategic review of volunteer
– Identify how best resources and investment can be
allocated (within new partnership structure)
– Practical action plan
• This involves…
– Research: policy and context at national and regional level
– Consultations: national partners incl CSPN and SkillsWeb,
– Partner visioning event
– Audit of data management systems
– User survey: 10,000 Sport Makers.
London Sport user survey
73% still volunteer in sport Indicates there is still a keen appetite for
volunteering that LS should address.
The main reason for no longer
• 21%: “I don’t know how to find out
about volunteering opportunities.”
Indicates that active communications with
potential volunteers could motivate more
people into action
Is an introductory workshop important?
• 72% YES
Indicates there is value in investing in
How like to hear about opportunities?
• 63% monthly newsletter
• 57% weekly email
• 90% quarterly calendar of events
Indicates a keenness to have very regular
communication and worth investing in
sourcing suitable opportunities for
London Sport user survey
Top 3 training and development interests:
1. Formal sports officiating qualifications
2. Non-sports qualifications e.g. Finance,
3. Formal sports coaching qualifications
Indicates a high level of interest in gaining
qualifications to support them in their
Top 3 motivations to give more time:
1. Access to subsidised training and
2. Recognition from the organisation or
event organisers (53%)
3. Knowing more about other ways I can
volunteer in sport (52%)
• IT system is central to an effective volunteer programme.
– VolunteerWeb appears to be the preferable option
– CSPN confirm system will remain and we need to make the most of it.
• Creating an umbrella brand for sports volunteering for CSP
– Specific customer-facing recruitment, deployment and training
programmes can then sit below.
• Embedding volunteering across CSP and partner programmes
• Setting up and coordinating strategic volunteering networks
beneficial to promote connectivity.
• Taking a strategic approach.