Who is Using It?Women are also more active in their use of these sites,with more than half of female internet users using socialnetworking sites on a typical day (54%), compared with42% of male internet users.69% of women were users of social networking sites,compared with 60% of menSocial networking site usage is most popular with thoseages 18-49As of February 2012, some 15% of online adults useTwitter, and 8% do so on a typical day
Why Social Media?Two-thirds of online adults (66%) use social mediaplatforms such as Facebook, Twitter, MySpace orLinkedIn. These internet users say that connectionswith family members and friends (both new and old)are a primary consideration in their adoption of so-cial media tools.Information NOWInformation NOWInformation NOW
Power of WomenWomen are also more active in their use ofthese sites, with more than half of female in-ternet users using social networking sites ona typical day (54%), compared with 42% ofmale internet users.Statistics show that more women use the in-ternet for research purposes - such as look-ing up shopping deals, coupons, bargins, andbooking travel destinations.
What does it mean for my Business?If you’re not social, you’re going nowhereEngage with the tools your customers are us-ing and start thinking about mobile if youhaven’t already.Potential customers want one important itemfrom you....Interaction!How do you communicate with Customers?
Social Media and Small BusinessWhat is the most effective social media platform?Word of MouthMore than half of Twitter users surveyed said they follow brands on the platform, and this group is three times more likely to follow a brand on Twitter than they are to follow a brand on Facebook or any other social network.
What does it all mean?Social Networking is expected to double in all demographics by next year.It still means providing Customer ServiceYou still have to formulate a marketing planIts NOT free. Time is moneyIt doesnt happen over nightIt takes dedication and effort.
Q & Aswww.socialnewbies.comWorkshops availableSocial Media ManagementWeb Site Integration with Social Media