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LinkedIn as a marketing tool in 2020. How to promote your books, magazines and businesses thanks to building your personal brand? The guide for publishers, authors, marketers, and entrepreneurs

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LinkedIn as a marketing tool in 2020. How to promote your books, magazines and businesses thanks to building your personal brand? The guide for publishers, authors, marketers, and entrepreneurs

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LinkedIn beats other social media channels with regard to the quality of attracted leads and the strength of established business connections. This network has a huge potential for publishers, authors, and entrepreneurs offering them an increase in visibility and recognition. This presentation from PressPad will show you how to build a personal brand on LinkedIn. The goal is to promote your company, achieve your business goals and make valuable connections.

LinkedIn beats other social media channels with regard to the quality of attracted leads and the strength of established business connections. This network has a huge potential for publishers, authors, and entrepreneurs offering them an increase in visibility and recognition. This presentation from PressPad will show you how to build a personal brand on LinkedIn. The goal is to promote your company, achieve your business goals and make valuable connections.

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LinkedIn as a marketing tool in 2020. How to promote your books, magazines and businesses thanks to building your personal brand? The guide for publishers, authors, marketers, and entrepreneurs

  1. 1. How to build a personal brand? Linked
  2. 2. Presentation Outline ➔ Who are we and what’s this presentation about? ➔ What can you win thanks to LinkedIn? ➔ How should your account look like? ➔ What type of content you can publish? ➔ How to create content people will react on? ➔ Where to find PressPad? Presentation Outline
  3. 3. the company that creates mobile magazine apps, digital newsstands for PDF issues, and WordPress-based news apps. We help publishers and authors with achieving the best results using new technologies. We’re PressPadWe’re PressPad
  4. 4. This presentation is about building a personal brand on LinkedIn. It’ll help you promote your company, achieve your business goals and make valuable connections. This presentation
  5. 5. Does it mean that LinkedIn isn’t just a job search platform?! www.presspadapp.com
  6. 6. LinkedIn has much greater opportunities LinkedIn has much greater opportunities
  7. 7. What can you win thanks to LinkedIn? What can you win thanks to LinkedIn?
  8. 8. gain your credibility with the LinkedIn community get readers to your magazine or book increase traffic to your other digital resources have access to analytical data make connections with business partners and people similar to you
  9. 9. To achieve these goals, you need one PERSONAL active account. To achieve these goals, you need one PERSONAL active account.
  10. 10. Building your personal account and attracting other users to it, will also lead them to your company, brand or magazine at the same time. www.presspadapp.com
  11. 11. How should your account look like? How should your account look like?
  12. 12. 1 ABOUT YOU fill in all boxes on your profile: information about you, your education, work experience, etc. 1
  13. 13. PHOTOS add photos: profile and backgrounds 22
  14. 14. 3 THE HEADLINE write the headline in the intro; write about who you are and what you do; look at the examples: 3
  15. 15. Shana Gorian’s LinkedIn account
  16. 16. Jason Feifer’s LinkedIn account
  17. 17. 4 ACTIVITY connect with people, follow brands, comment others posts, react on them: like and share; for example you can click “like” under this presentation 4
  18. 18. 5 PUBLISHING start to publish your own content in the form you enjoy the most 5
  19. 19. What type of content you can publish? What type of content you can publish?
  20. 20. an article/ a post PDF content a video a presentation Types of content
  21. 21. ARTICLE ARTICLE POST short, limited to 1300 characters, called an "update", resembles a Tweet, visible on the newsfeed to people from your network long, like a blog post; if you write an article, you can share it then on your newsfeed by writing a post POST
  22. 22. “I have no idea what can I write about”
  23. 23. don’t overpromote your company, magazines or books in your content; this content should constitute 10-20% of what you publish The first rule The first rule
  24. 24. So, what are the best topics for LinkedIn?
  25. 25. anecdotes related to running a business thoughts about your industry, its development, challenges, present and future trends heart-catching personal career story: how did you start, how hard was it and what did you learn behind the scenes content about something people from outside don’t have contact with
  26. 26. advice for people who want to do what you do predictions about your industry and how it could look like in 15 years story related to your hobby/passion opinions and comments about today's world, news, technology, something that affects everyone.
  27. 27. How to create content people will react on? How to create content people will react on?
  28. 28. create catchy, non-obvious title or heading promote your LinkedIn publication and profile in other places add hashtags add rich media (video, photos, presentations) tag other people encourage people to comment, ask about something, put the open-ended question at the end
  29. 29. Why is it so important to attract people to the content?
  30. 30. they decide which content is visible on top of the newsfeed the goal is to create content in a way that allows an algorithm to keep a publication on the top for a long time Because of algorithms Because of algorithms
  31. 31. algorithms put your post higher LinkedIn get a signal that is something valuable they react on it: like, share, comment people see your post YOU PUBLISH A POST
  32. 32. To sum up fill in LinkedIn account make connections be active: like, share and comment publish something yours make it visible tell us what you think about this presentation To sum up
  33. 33. Where to find PressPad? Where to find PressPad?
  34. 34. www.presspadapp.com Digital Publishing Technology and Trends LinkedIn Group @presspadapp LinkedIn +1 888 712 0331

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