LinkedIn beats other social media channels with regard to the quality of attracted leads and the strength of established business connections. This network has a huge potential for publishers, authors, and entrepreneurs offering them an increase in visibility and recognition. This presentation from PressPad will show you how to build a personal brand on LinkedIn. The goal is to promote your company, achieve your business goals and make valuable connections.

1. How to build a personal brand?
Linked

2. Presentation
Outline
➔ Who are we and what’s this presentation about?
➔ What can you win thanks to LinkedIn?
➔ How should your account look like?
➔ What type of content you can publish?
➔ How to create content people will react on?
➔ Where to find PressPad?
Presentation
Outline

3. the company that creates mobile magazine apps,
digital newsstands for PDF issues, and
WordPress-based news apps. We help publishers
and authors with achieving the best results using
new technologies.
We’re
PressPadWe’re
PressPad

4. This
presentation
is about building a personal brand on LinkedIn.
It’ll help you promote your company, achieve your
business goals and make valuable connections.
This
presentation

5. Does it mean that LinkedIn
isn’t just a job search platform?!
www.presspadapp.com

6. LinkedIn has much
greater opportunities
LinkedIn has much
greater opportunities

7. What can you win
thanks to LinkedIn?
What can you win
thanks to LinkedIn?

8. gain your credibility with the LinkedIn community
get readers to your magazine or book
increase traffic to your other digital resources
have access to analytical data
make connections with business partners and people
similar to you

9. To achieve these
goals, you need one
PERSONAL
active account.
To achieve these
goals, you need one
PERSONAL
active account.

10. Building your personal account and
attracting other users to it, will also
lead them to your company, brand or
magazine at the same time.
www.presspadapp.com

11. How should your
account look like?
How should your
account look like?

12. 1
ABOUT YOU
fill in all boxes on your profile: information
about you, your education, work
experience, etc.
1

13. PHOTOS
add photos: profile and backgrounds
22

14. 3
THE HEADLINE
write the headline in the intro; write
about who you are and what you do;
look at the examples:
3

15. Shana Gorian’s LinkedIn account

16. Jason Feifer’s LinkedIn account

17. 4
ACTIVITY
connect with people, follow brands,
comment others posts, react on them:
like and share; for example you
can click “like” under this
presentation
4

18. 5
PUBLISHING
start to publish your own content in
the form you enjoy the most
5

19. What type of content
you can publish?
What type of content
you can publish?

20. an article/
a post
PDF content
a video
a presentation
Types of
content

21. ARTICLE
ARTICLE
POST
short, limited to 1300
characters, called an "update",
resembles a Tweet,
visible on the newsfeed to
people from your network
long, like a blog post; if you write an
article, you can share it then on
your newsfeed by writing a post
POST

22. “I have no idea what can I write about”

23. don’t overpromote your company,
magazines or books in your content;
this content should constitute 10-20%
of what you publish
The first rule
The first rule

24. So, what are the best
topics for LinkedIn?

25. anecdotes related to running a business
thoughts about your industry, its development,
challenges, present and future trends
heart-catching personal career story: how did you
start, how hard was it and what did you learn
behind the scenes content about something people
from outside don’t have contact with

26. advice for people who want to do what you do
predictions about your industry and how it could
look like in 15 years
story related to your hobby/passion
opinions and comments about today's world,
news, technology, something that affects
everyone.

27. How to create content
people will react on?
How to create content
people will react on?

28. create catchy, non-obvious title or heading
promote your LinkedIn publication and profile in other
places
add hashtags
add rich media (video, photos, presentations)
tag other people
encourage people to comment, ask about something,
put the open-ended question at the end

29. Why is it so important to
attract people to the content?

30. they decide which content is visible on top of the
newsfeed
the goal is to create content in a way that allows an
algorithm to keep a publication on the top for a long
time
Because of
algorithms
Because of
algorithms

31. algorithms put
your post higher
LinkedIn get a signal that is
something valuable
they react on it: like,
share, comment
people see your post
YOU PUBLISH A POST

32. To sum up
fill in LinkedIn account
make connections
be active: like, share and comment
publish something yours
make it visible
tell us what you think about this presentation
To sum up

33. Where to find
PressPad?
Where to find
PressPad?

34. www.presspadapp.com
Digital Publishing
Technology and Trends
LinkedIn Group
@presspadapp LinkedIn
+1 888 712 0331