Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Publishing Solutions


Published on

Digital publishing services: Pressmart delivers print publications including newspapers, magazines, journals and catalogs over the new media distribution channels including web editions, mobile editions, podcastable content, RSS feeds, social networking and content aggregation services. For more info pls visit

Published in: Technology, Business

Digital Publishing Solutions

  1. 2. what’s going ‘wrong’ for print?
  2. 3. reader’s appetite is increasing but, tastes are changing
  3. 4. <ul><li>readers are giving up flat printed pages for online , interactive , participative , collaborative and rich media content </li></ul><ul><li>print circulation fell by over 12% </li></ul>
  4. 5. ad dollars are following their audience
  5. 6. <ul><li>ad dollars are moving towards campaigns that are: </li></ul><ul><ul><li>Micro-targeted </li></ul></ul><ul><ul><li>Measurable </li></ul></ul><ul><ul><li>Paid-for-performance </li></ul></ul><ul><li>print ad revenue fell by over 9.4% </li></ul>
  6. 8. so, should print ‘quit’ ? or, ‘change’ ? or, ‘simply adapt’ !
  7. 9. Presenting, Pressmart Digital Delivery world’s online press what readers ‘crave’ and advertisers ‘demand’
  8. 11. delivers a rich reading experience
  9. 13. goes, where your readers go
  10. 15. pulls precious new search traffic to you
  11. 17. discovers new readers for you
  12. 19. creates shelf life that never ends
  13. 21. manages 360° fulfillment process
  14. 23. delivers ads on your digital edition
  15. 25. generates deep analytics
  16. 27. how subscribers used a digital edition
  17. 29. and, here’s what publishers have to say
  18. 30. Bycyling Australia Magazine <ul><li>“ The eMag sends a strong message to both our advertisers and consumers that we are a progressive and proactive company, our subscribers love it. </li></ul><ul><li>The eMag is a great insurance policy for us—it means we have any swing away from hard copy to digital distribution covered.  </li></ul><ul><li>Both formats compliment each other very well, the eMag teaser on our website is a great way to promote the hard copy sales, and flysheet ads on subscription copies are driving good numbers of current subscribers to take up the eMag bonus option.” </li></ul><ul><li>Gary Hunt , Publisher </li></ul><ul><li>Bicycling Australia, Australia </li></ul>
  19. 31. National Review <ul><li>&quot;This is a significant product initiative for us. We are confident that Pressmart's technology will create an entirely new and refreshing experience for National Review's current and future readers.&quot; </li></ul><ul><li>Erik Zenhausern </li></ul><ul><li>Circulation Director, National Review Magazine, USA </li></ul>
  20. 32. CityBiz Magazine <ul><li>&quot;The process of working with Pressmart Media has been excellent. We got exactly what we have been looking for, even with very challenging project deadlines we put forth to Pressmart. With the added benefits from Pressmart e-Publishing solution we have gone one more step forward in creating exciting new ways of meeting the needs of readers locally and globally.&quot; </li></ul><ul><li>Edwin Warfield </li></ul><ul><li>Publisher, CityBiz Magazine, USA </li></ul>
  21. 33. Hamerville Magazine <ul><li>“ The eEdition has allowed us to offer the magazine to those environmentally conscious councils and housing associations we used to send the magazine to whilst potentially exposing us to a whole new audience.  Plus, it has allowed us to offer added value to our advertisers at little cost to ourselves.&quot; </li></ul><ul><li>Chris Eldridge Hamerville Magazine, UK </li></ul>
  22. 34. The Philadelphia Inquirer <ul><li>“ The Inquirer selected the Pressmart eEdition system because of its ease of use and its unique functionality. This new media digital distribution channel includes eEditions, Mobile Editions, and Audio Editions for Podcasts. We can now offer our current print subscribers as well as new subscribers a convenient same-day, same-as-print eEdition delivered to their laptops or PC’s.” </li></ul><ul><li>Brian Tierney </li></ul><ul><li>Publisher, The Philadelphia Inquirer, USA </li></ul>
  23. 35. Orlando Sentinel <ul><li>“ Our electronic edition pairs the convenience and interactivity of online content with the familiar feel and design of a hard-copy newspaper. This new distribution channel reflects the fact that we are continually looking for new and dynamic ways to deliver information to our customers when and how they want the news.” </li></ul><ul><li>Bert Ortiz </li></ul><ul><li>Vice President, Orlando Sentinel, USA </li></ul>
  24. 36. and, other leading publishers, millions of digital subscribers and premier publication associations from 35 countries who vouch for us
  25. 37. your readers are changing. Pressmart. world’s online press. are you?