Content curation


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Content curation

  1. 1. [client logo] the fine art of // CONTENT CURATION© InSites Consulting InSites Consulting beliefs - © 2010 1
  2. 2. My name is Dado Van PeteghemI’m a 28 year old guy from Belgium. I live andwork in Ghent, the greatest city on earth.In what follows I want toshare my daily routine with you:the fine art of selecting,spreading and creating content.It’s called content curation.And I think it can be of value for you.You can follow me on Twitter via@dadovanpeteghem or mailme at if you wantto get in touch. Don’t hesitate.
  3. 3. WHAT…how to define content curation?
  4. 4. 1. Selecting | 2. Spreading | 3. Creating relevant CONTENT for your NETWORK
  5. 5. WHY …what’s the value?
  6. 6. Google ex - CEO Eric Schmidt:
  8. 8. EVERY DAY.
  9. 9. staying on top of thingsgetting inspiredmaking people happyincreasing your network and influencebecoming a respected sourcegenerating leads…is what you get back.
  10. 10. FROM ABUSINESS STANDPOINT //Every company shouldthink of itself asa media company,and publish to its customers,to its staff, to its communities.Tom Foremski, journalist and thought-leader.
  11. 11. HOW…a short and practical guide.
  12. 12. Your passion is your niche.Start from your passion, something that makes you tick. It’s the only way tocreate a natural reflex. If content curation feels like work, you’re doing it wrong.Check out ‘Crush It’ by Gary Vaynerchuk to learn more about passion.
  13. 13. Build a list of sources worth following.Alltop & Technorati are great places to start your search.Also mine Twitter via to see what kind of sources other peoplein your niche are using. These are the sources that inspire me on a daily basis.
  14. 14. Use smart technology for aggregation.Work efficient to make it scalable, centralize your content via tools likeGoogle Reader and Feedly. They help you to aggregate everything in one place,and offer everything you need to spread content in your network.
  15. 15. Incorporate ‘read, tag & spread’ in your daily routineFix a timeslot in your agenda to scroll through your daily content feeds. It’s thefirst thing I do in the morning, like a newspaper 2.0. It takes about 1 hour everyday, just to give you an idea. Don’t forget the weekends by the way, no kidding =)
  16. 16. Again: use smart technology.Tagging content via online bookmarks is like building a giant open library andarchive. I like to use (there are alternatives) is a smart tool thatscans my feeds from Pinboard and automatically shares what I select.
  17. 17. Don’t be a robot. Share a compelling mix.Make sure to balance your content to stay worth following for your network.1. Don’t overdo, only share the very best content. 2. Try to share a mix of text links,pictures and video. 3. And make it fun, don’t be a robotized machine.
  18. 18. SOCIAL MEDIA INFLUENCE TOOLSFollow opinion leaders in your domain. Get on their radar.It’s important to learn from the best. I closely follow what opinion leaders inmy niche share and create. The tools above will help you to find them.And they allow you to measure the evolutions in your personal influence as well.
  19. 19. http://www.dadovanpeteghem.comHave a homebase to spread your own stories.A good content curator is a respected source of information.Leverage that context and go beyond just sharing what other people create.Build your own stories on your homebase. I love Wordpress & Tumblr for that.
  20. 20. Curate conferences. Top notch content all over the place!Conferences like The Next Web or LeWeb are great opportunities in my niche.I can set up interviews, write blogs and tweet about it. It’s real time curation.And I meet great people in real life, like Madlen Nicolaus (@madleeeen) from Kodak.
  21. 21. Love books, and share the love.I really love reading books. I mean, real paper books (see picture).Books are great conversation starters. Write summaries, share reviews andrecommend the best ones to your network.
  22. 22. Keep an eye on the impact. Set up metrics.Measuring tools provide you with the right information to map the impact of youractions. It’s necessary to keep track of the types of content that get picked up.Adapt accordingly. I use Google Analytics, Woopra, Tweetdeck &
  23. 23. What are you waiting for? =)© InSites Consulting
  24. 24. © InSites Consulting
  25. 25. GOOD LUCK &THANK YOUDado Van Peteghem | @dadovanpeteghem “Whenever I found out anything remarkable, I have thought it my duty to put down my discovery on paper, so that all ingenious people might be informed thereof.” Antonie van Leeuwenhoek (Dutch Biologist, 1632-1723)