How not to do a start-up

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Talk I gave for Strefa 89 in Poland on tips of what not to do when creating a start-up, from idea conception to scaling the business, going through founders, business plans, prototypes and sales.

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How not to do a start-up

  1. 1. HOW NOT TO DO A START-UP Strefa 89 Alex Barrera (@abarrera) alex@press42.com
  2. 2. HELLO MY NAME IS... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  3. 3. ♔ KEEP CALM AND DON’T PANIC
  4. 4. Oh start-‐up land!!
  5. 5. IDEA
  6. 6. Idea paralysis
  7. 7. Start small
  8. 8. Mom isn’t a market
  9. 9. Dudeeeee Sweeeet!
  10. 10. Wait for it...
  11. 11. F*CK! Don’t start coding... YET!
  12. 12. PROTOTYPE
  13. 13. GOAL: Test the hypothesis
  14. 14. Repeat after me...
  15. 15. GOAL: Test the hypothesis
  16. 16. Don’t build the damn thing!
  17. 17. No shame “ If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman
  18. 18. Scaling? Really?
  19. 19. Surveys
  20. 20. Interviews
  21. 21. PLANNING
  22. 22. Business plan?
  23. 23. Financial projections
  24. 24. Planning is great...
  25. 25. The plan is nothing
  26. 26. SCALABLE BUSINESS?
  27. 27. INCORPORATING
  28. 28. Single founder?
  29. 29. Multiple co-founders
  30. 30. One too many
  31. 31. Trust your gut
  32. 32. When everything goes ok...
  33. 33. The Dark Side
  34. 34. Sense of progress
  35. 35. SALES
  36. 36. use the force: Go out and sell
  37. 37. Great technical products don’t sell themselves
  38. 38. Communication IS critical
  39. 39. Product reaction: Inkzee
  40. 40. Product reaction: Tetuan Valley
  41. 41. Are presentations useful?
  42. 42. Tell a story
  43. 43. AMBITION
  44. 44. Startups aren’t about the money
  45. 45. You will FAIL
  46. 46. more than once
  47. 47. It’s your baby
  48. 48. You grow into it
  49. 49. Family goes first, ALWAYS
  50. 50. REMEMBER TO HAVE FUN
  51. 51. Enjoy e-v-e-r-y moment
  52. 52. Enjoy e-v-e-r-y moment THANK YOU! Alex Barrera (@abarrera) alex@press42.com http://www.slideshare.net/press42

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