e-nnovation 2011 Why startups suck    at communication                   Alex Barrera (@abarrera)                         ...
e-nnovation 2011                   BIG Why startups suck TIME    at communication                     Alex Barrera (@abarr...
PARENTALAD VIS ORYEXPLICIT SWEARING
No Social Media - PR - Community manager GURU was harmed in the making of this deck.The Fail Whale Human Association monit...
Your host
Your host      Can’t remember who this was...
Hello My Name is:  Alex Barrera      @abarrera
Nerd
Nerd Reloaded
Sexy Nerd
Geek
Very Geek
Geek WarsSource: Slave Leia Appreciation Society
31337
Huh? Inter what?
Problems
They don’t listen!!
she saidpotato  ...
Solution: No time!!
Elevator  pitch baby! ld              w or       t he For
The Wilson axiom
Tic tacbranding
PR from Day 1
Luck Surface Area Equation         L = D *T
Everyone hates something...
Solution: Nothing to say
x                                    d o                                 r a                              p a             ...
Rocket Scientistpopulation6 billions
PR Chop Suey
The feature
The feature   Why?
The feature   Why?   People involved?
The feature   Why?   People involved?  Metrics?
The feature      Why?   People involved?  Metrics?             History?
The feature      Why?   People involved?  Metrics?                 Competition?             History?
Solution: No answer
The Binary Conjecture
Brands   ARErelations
Lend me some sugar... I am your neighborg
Square peg in round hole theorem
Know your enemy!
Cobol App!!
The  boringt auto logy
No storyNo press release
What would you want to read?
Problem - Solution stories
Problem - Solution storiesPErsonal experience stories
Problem - Solution storiesPErsonal experience stories                   WOW stories
Problem - Solution storiesPErsonal experience stories                   WOW storiesDATA / Metrics stories
Marketing the marketers
If I don’t know youI won’t write  about you
Flood     theenvironment!
Flood     theenvironment! WARNING! Don’t push it   to me
Solution: Potato or Potato
Rocket Scientistpopulation6 billions
TRUST ME,   theydon’t get it!
IT’S     OUR       FAULT
NoSQL
NoSQL   Scalability
NoSQL         Scalability        iOS
NoSQL         Scalability        iOS    AWS
NoSQL         Scalability        iOS                 MongoDB    AWS
The Tetuan Valley Chronicles
Good or bad, always works!                      Be water...
10 steps of PR epiphany
I. Choose a brand name
I. Choose a brand nameII. Create a contact point
I. Choose a brand nameII. Create a contact pointIII. Write & link regularly
I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?
I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your...
I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your...
I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your...
I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your...
I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your...
X. Just DO IT           http://www.press42.com                        @42press     alex@press42.com (@abarrera)           ...
X. Just DO ITThink different Feb 24th 1955 - Oct 5th 2011                    http://www.press42.com                       ...
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Ennovation2011

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Why startups suck at communicating and how we can easily fix it? Most investors and customers don't get the right message.

Published in: Education, Technology, Design

Ennovation2011

  1. 1. e-nnovation 2011 Why startups suck at communication Alex Barrera (@abarrera) Poznan, October 2011
  2. 2. e-nnovation 2011 BIG Why startups suck TIME at communication Alex Barrera (@abarrera) Poznan, October 2011
  3. 3. PARENTALAD VIS ORYEXPLICIT SWEARING
  4. 4. No Social Media - PR - Community manager GURU was harmed in the making of this deck.The Fail Whale Human Association monitored the social media action.
  5. 5. Your host
  6. 6. Your host Can’t remember who this was...
  7. 7. Hello My Name is: Alex Barrera @abarrera
  8. 8. Nerd
  9. 9. Nerd Reloaded
  10. 10. Sexy Nerd
  11. 11. Geek
  12. 12. Very Geek
  13. 13. Geek WarsSource: Slave Leia Appreciation Society
  14. 14. 31337
  15. 15. Huh? Inter what?
  16. 16. Problems
  17. 17. They don’t listen!!
  18. 18. she saidpotato ...
  19. 19. Solution: No time!!
  20. 20. Elevator pitch baby! ld w or t he For
  21. 21. The Wilson axiom
  22. 22. Tic tacbranding
  23. 23. PR from Day 1
  24. 24. Luck Surface Area Equation L = D *T
  25. 25. Everyone hates something...
  26. 26. Solution: Nothing to say
  27. 27. x d o r a p a y” as E t ’s “ I h eT
  28. 28. Rocket Scientistpopulation6 billions
  29. 29. PR Chop Suey
  30. 30. The feature
  31. 31. The feature Why?
  32. 32. The feature Why? People involved?
  33. 33. The feature Why? People involved? Metrics?
  34. 34. The feature Why? People involved? Metrics? History?
  35. 35. The feature Why? People involved? Metrics? Competition? History?
  36. 36. Solution: No answer
  37. 37. The Binary Conjecture
  38. 38. Brands ARErelations
  39. 39. Lend me some sugar... I am your neighborg
  40. 40. Square peg in round hole theorem
  41. 41. Know your enemy!
  42. 42. Cobol App!!
  43. 43. The boringt auto logy
  44. 44. No storyNo press release
  45. 45. What would you want to read?
  46. 46. Problem - Solution stories
  47. 47. Problem - Solution storiesPErsonal experience stories
  48. 48. Problem - Solution storiesPErsonal experience stories WOW stories
  49. 49. Problem - Solution storiesPErsonal experience stories WOW storiesDATA / Metrics stories
  50. 50. Marketing the marketers
  51. 51. If I don’t know youI won’t write about you
  52. 52. Flood theenvironment!
  53. 53. Flood theenvironment! WARNING! Don’t push it to me
  54. 54. Solution: Potato or Potato
  55. 55. Rocket Scientistpopulation6 billions
  56. 56. TRUST ME, theydon’t get it!
  57. 57. IT’S OUR FAULT
  58. 58. NoSQL
  59. 59. NoSQL Scalability
  60. 60. NoSQL Scalability iOS
  61. 61. NoSQL Scalability iOS AWS
  62. 62. NoSQL Scalability iOS MongoDB AWS
  63. 63. The Tetuan Valley Chronicles
  64. 64. Good or bad, always works! Be water...
  65. 65. 10 steps of PR epiphany
  66. 66. I. Choose a brand name
  67. 67. I. Choose a brand nameII. Create a contact point
  68. 68. I. Choose a brand nameII. Create a contact pointIII. Write & link regularly
  69. 69. I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?
  70. 70. I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your enemy
  71. 71. I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your enemyVI. Network like mad (Balace!)
  72. 72. I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your enemyVI. Network like mad (Balace!)VII. Be creative
  73. 73. I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your enemyVI. Network like mad (Balace!)VII. Be creativeVIII. Don’t spam, it will come
  74. 74. I. Choose a brand nameII. Create a contact pointIII. Write & link regularlyIV. Always ask: Can I tell a story?V. Know your enemyVI. Network like mad (Balace!)VII. Be creativeVIII. Don’t spam, it will comeIX. Be true
  75. 75. X. Just DO IT http://www.press42.com @42press alex@press42.com (@abarrera) http://www.slideshare.net/press42
  76. 76. X. Just DO ITThink different Feb 24th 1955 - Oct 5th 2011 http://www.press42.com @42press alex@press42.com (@abarrera) http://www.slideshare.net/press42

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