5 typical mistakes people do when doing stories. This is my talk at RockPaperStartups Conference in Rijeka, Croatia. Explanation of the talk here: http://blog.press42.com/index.php/2013/07/29/5-common-storytelling-mistakes/
We covered: 1. Facts aren't stories 2. There has to be a reason to tell a story. The WHY! 3. Context is critical for a story. 4. Have a protagonist and make it human 5. Share your story and iterate. Get feedback as fast a possible.
Storytelling isn't easy and it's more than just writing down words. Make time for it.