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Presentation Coms 2013

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Presentation Coms 2013

  1. 1. Digital Business Development Arjan van Liere Present Media / Online Strategists
  2. 2. Travelling around the world... ...trying to find new customers?
  3. 3. To reach niche segments?
  4. 4. Or find local partners?
  5. 5. Reach your global customer with online ! - 24/7 available - speaks every language - never sleeps - always at hand - very cost effective
  6. 6. Souce: Oxford Economics The online world is developing fast! Growth internet penetration: 27% in 2013 to 38% in 2015
  7. 7. Mobile will outnumber people in 2014 Souce: International Telecoms Union
  8. 8. Start with understanding the markets and the need of potential customers
  9. 9. Know how the target group works Source: What’s on the mind of the engineer - Market Outlook
  10. 10. Generate ideas Share knowledge Design & prototype
  11. 11. Create a unique proposition and find the right touchpoints An average of 7.6 touchpoints is needed before an engineer takes action!
  12. 12. Use integrated digital media Distribution activities E-blasts Call-to-Action (CTA) Collateral Online banners LANDING PAGE Internal communications
  13. 13. Funnel management is a process
  14. 14. Proven approach
  15. 15. Digital business development starts today! ARE YOU READY?
  16. 16. Thank you! http://www.presentmedia.nl http://www.digitalbusinessdevelopment.org

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