Cory\ S Presentation Tools Two Power Formula And Trust Oct 24 2008

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Pictorial of Toogood's POWER Formula for effective Presentation Delivery.

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  • What if our message does not change consumer behavior? What if our advertising campaign is ineffective due to the wrong media mix ? What if sales miss our break-even target?
  • Cory\ S Presentation Tools Two Power Formula And Trust Oct 24 2008

    1. 1. Cory’s Presentation Tools Two
    2. 2. <ul><li>Structure a Winning Presentation </li></ul><ul><li>Presentation DNA </li></ul>
    3. 3. POWER Formula <ul><li>P owerful Opening </li></ul><ul><li>O ne main Message </li></ul><ul><li>W indows or examples linked to your message </li></ul><ul><li>E ar listening to simple language. </li></ul><ul><li>R emember </li></ul>Source: Granville Toogood, Articulate Executive
    4. 5. Strong Opening <ul><li>Personal story </li></ul><ul><li>Question to highlight an issue </li></ul><ul><li>Exciting photo or demonstration </li></ul><ul><li>Quote statistics, facts </li></ul><ul><li>Look into the future or the past </li></ul>
    5. 7. One Theme <ul><li>Promote one position </li></ul><ul><li>Link every example & slide to your message </li></ul><ul><li>Never present unconnected information </li></ul>
    6. 9. Windows - Examples <ul><li>Strong examples linked to the main message </li></ul><ul><li>Act like a Lawyer </li></ul><ul><li>No extra information, no distractions </li></ul>
    7. 11. Be Conversational <ul><li>Be yourself and use simple language </li></ul><ul><li>Speak naturally and directly </li></ul><ul><li>Big words do not impress the audience </li></ul>
    8. 13. Remember <ul><li>Project into the future </li></ul><ul><li>Call to Action! </li></ul><ul><li>Summarize your key points </li></ul><ul><li>Loop back to the beginning </li></ul><ul><li>Point out the positive opportunities </li></ul>
    9. 14. Presentation DNA
    10. 16. Trust = Character + Competence Source: Merrill & Covey 2008.
    11. 17. <ul><li>2. Intent & Behavior </li></ul>1. Best Interest of Others 3. Credibility and Influence Source: Merrill & Covey 2008.
    12. 18. Don’t Overfill
    13. 19. Don’t Data Dump
    14. 20. Audience Reaction
    15. 22. Book Credits Toogood, Granville N. The Articulate Executive : Learn to Look, Act, and Sound Like a Leader . New York: McGraw-Hill Companies, The, 1997. Merrill, Rebecca R., and Stephen M. Covey. The Speed of Trust : The One Thing That Changes Everything . New York: Free P, 2008.
    16. 23. <ul><li>Shandong Comm Industry Group Corp. </li></ul><ul><li>http://sdcig.win.mofcom.gov.cn/en/plate01/product.asp?id=13642 </li></ul>Image Credits Trust. Thorinside.july2106 flickr http://images.google.com/imghp anonymous if dysfunction is a function michelle cat april12008 flickr http://www.whitehouse.gov/history/presidents/bc42.html President Bill Clinton http://www.microsoft.com/Presspass/exec/steve/?tab=biography Microsoft CEO Steve Ballmer Salmon and Crab Tortellini. La tartine gourmande. Feb107 www.mckinsey.com McKinsey & Company

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