Tocquigny Taco Tour

646 views

Published on

As an Austin-born digital ad agency, Tocquigny has a love affair with tacos. So we shared this passion with our SXSW friends and treated them to an experience they’ll never forget: complimentary shuttles from downtown to local taco joints - with free local craft beer along the
way. The mantra: “Escape for an hour. Eat like an insider.”

To market the tour, Tocquigny created a responsive microsite, an email campaign, social media properties, printed collateral, event signage, and branded giveaways and apparel. In the end, SXSW attendees didn’t just leave Austin with new apps on their smart phone and a
grab bag full of useless tchotchkes. They left with a memorable Austin experience unlike any other.

Published in: Marketing, Design, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
646
On SlideShare
0
From Embeds
0
Number of Embeds
44
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Tocquigny Taco Tour

  1. 1. SXSW 2014 AUSTIN, TX
  2. 2. THE OPPORTUNITY CREDITS THE SOLUTION SXSW Interactive attracts over 35,000 people from around the world to participate in one of the largest festivals for new technology, digital trends and entrepreneurship. Unfamiliar with Austin and overwhelmed by the downtown crowds, these trendsetters and tastemakers are looking for a way to escape the long lines and explore the uniqueness of Austin. Prentice Howe Executive Creative Director/Writer Bryan Keplesky Art Director/Illustrator/Designer Christi Sears Writer Matthew Godfrey Designer Benjamin Bissonnette Web Developer Tocquigny Ad Agency As an Austin-born digital ad agency, Tocquigny has a love affair with tacos. So we shared this passion with our SXSW friends and treated them to an experience they’ll never forget: complimentary shuttles from downtown to local taco joints - with free local craft beer along the way. The mantra: “Escape for an hour. Eat like an insider.” To market the tour, Tocquigny created a responsive microsite, an email campaign, social media properties, printed collateral, event signage, and branded giveaways and apparel. In the end, SXSW attendees didn’t just leave Austin with new apps on their smart phone and a grab bag full of useless tchotchkes. They left with a memorable Austin experience unlike any other.
  3. 3. THE BUS
  4. 4. THE BUS (CONTINUED)
  5. 5. THE EXPERIENCE
  6. 6. ILLUSTRATIONS
  7. 7. CUSTOM TYPEFACE
  8. 8. ONLINE View website here. Mobile WATCH THE VIDEO here.
  9. 9. COLLATERAL Flyer Koozies Signage T-Shirt
  10. 10. GRACIAS.

×