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Preferred Staging the art of home preparation Monica Murphy, ASP 703-851-2690 Preferred Staging Preferred Staging Blog
What’s Changed? <ul><li>Market slow down </li></ul><ul><ul><li>Inventory  </li></ul></ul><ul><ul><li>Buyers have many choi...
What Does This Mean? <ul><li>Sellers must prepare their homes </li></ul><ul><ul><li>Go beyond the traditional carpet clean...
The Internet Is Everything <ul><li>Majority of searches for new homes start online </li></ul><ul><li>Listing photos must s...
Top Preparation Projects <ul><li>Lighten & brighten </li></ul><ul><li>Clean & de-clutter </li></ul><ul><li>Landscape </li>...
Return on Investment <ul><li>Staged homes sell faster </li></ul><ul><ul><li>Quicker Sale </li></ul></ul><ul><ul><li>Better...
Don’t Take Our Word For It <ul><li>Staging provides a greater return on investment  HomeGain </li></ul><ul><li>Staged home...
What De-Cluttering Can Do www.preferredstaging.com
Neutralizing Colors www.preferredstaging.com
Creating a Point of Interest www.preferredstaging.com
Vacants are Impersonal www.preferredstaging.com
Upgrade the interior www.preferredstaging.com
Yes, this is the same room www.preferredstaging.com
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Preferred Staging Home Seller Presentation

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Preferred Staging Home Seller Presentation

  1. 1. Preferred Staging the art of home preparation Monica Murphy, ASP 703-851-2690 Preferred Staging Preferred Staging Blog
  2. 2. What’s Changed? <ul><li>Market slow down </li></ul><ul><ul><li>Inventory </li></ul></ul><ul><ul><li>Buyers have many choices </li></ul></ul><ul><ul><li>Staging is more important than ever </li></ul></ul><ul><li>Buyers are more demanding </li></ul><ul><ul><li>Two income households </li></ul></ul><ul><ul><li>Home must be in move in condition </li></ul></ul>www.preferredstaging.com
  3. 3. What Does This Mean? <ul><li>Sellers must prepare their homes </li></ul><ul><ul><li>Go beyond the traditional carpet cleaning and paint touch-up </li></ul></ul><ul><ul><li>Update interior and make the exterior stand out </li></ul></ul><ul><ul><li>Do not leave any task to the home buyer </li></ul></ul><ul><li>De-Personalize and De-Clutter </li></ul><ul><ul><li>Buyers need to see the home, not your treasures </li></ul></ul><ul><ul><li>By removing all but the essential furnishings, you create the appearance of more space </li></ul></ul>www.preferredstaging.com
  4. 4. The Internet Is Everything <ul><li>Majority of searches for new homes start online </li></ul><ul><li>Listing photos must show your home in top condition to get buyers interested </li></ul>www.preferredstaging.com
  5. 5. Top Preparation Projects <ul><li>Lighten & brighten </li></ul><ul><li>Clean & de-clutter </li></ul><ul><li>Landscape </li></ul><ul><li>Stage home for sale </li></ul>www.preferredstaging.com
  6. 6. Return on Investment <ul><li>Staged homes sell faster </li></ul><ul><ul><li>Quicker Sale </li></ul></ul><ul><ul><li>Better Sale Price </li></ul></ul><ul><ul><li>Reduced carrying costs </li></ul></ul><ul><ul><li>Staging your house is always less expensive than the first price reduction. </li></ul></ul><ul><li>Greater than 100% return </li></ul>www.preferredstaging.com
  7. 7. Don’t Take Our Word For It <ul><li>Staging provides a greater return on investment HomeGain </li></ul><ul><li>Staged homes sell times faster Kiplinger </li></ul><ul><li>Staged homes spend less time on the market Quicken </li></ul><ul><li>Staging results in faster sale USA Today </li></ul><ul><li>Few shoppers get beyond their first impression Money </li></ul>www.preferredstaging.com
  8. 8. What De-Cluttering Can Do www.preferredstaging.com
  9. 9. Neutralizing Colors www.preferredstaging.com
  10. 10. Creating a Point of Interest www.preferredstaging.com
  11. 11. Vacants are Impersonal www.preferredstaging.com
  12. 12. Upgrade the interior www.preferredstaging.com
  13. 13. Yes, this is the same room www.preferredstaging.com

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