Cre8us Profiling Workshop


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Cre8us Profiling Workshop

  1. 1. Developing your school’s profile<br />CPD Workshop<br />
  2. 2. Agenda<br />9am: Welcome<br />9.05am: Introduction<br />9.30am: Workshop one<br />10.30am: Break<br />10.45am: Workshop two<br />11.45am: Strategic context<br />12.15pm: Additional activities<br />12.30pm: Ends<br />
  3. 3. Welcome<br />
  4. 4. Welcome <br />School’s profiling project<br />Dom and Cathy <br />
  5. 5. Introductions<br />
  6. 6. Introductions <br />3 minutes to interview your neighbour<br />Their school? Their role? The background? The challenges? Why develop the profile? Why are you here today? <br />Switch over<br />Share what you’ve learnt with the group<br />
  7. 7. Strategic context<br />
  8. 8. Why bother<br />Your reputation is important <br />It affects how people react <br />
  9. 9. The strategic approach<br />To make sure your hard work gets valuable results<br />
  10. 10. Workshops<br />
  11. 11. Creating the compelling story <br />Cathy Connan<br />
  12. 12. What makes a good story<br />You are a reporter on a local newspaper. You have to provide two news stories of 300 words each. You have time to go out on one visit to research a story and will take the other from a press release you have been sent.<br />Review the notifications of the events. Which one will you go to and why?<br />Review the press releases. Which one will you include and why?<br />
  13. 13. The common lessons<br />In the mind of the audience<br />Tap into their concerns<br />Personalise<br />Think in pictures<br />
  14. 14. Your story<br />Your goals<br />Your audience<br />Your message<br />Your story<br />Choose your tactic<br />Give it structure<br />News story structure<br />Newsletter content<br />Video<br />Poster campaign<br />
  15. 15. Creating and managing a school blog<br />Dom Breadmore<br />
  16. 16. A Blog’s Function<br />
  17. 17. What is a blog?<br />
  18. 18. What do I blog?<br />Text<br />Video<br />Audio<br />Pictures<br />More or less any digital content<br />
  19. 19. How do I blog?<br />
  20. 20. Setting up a blog today<br /><br />Free for basic blogs<br />Designed for education<br />Privileges <br />( <br />
  21. 21. Strategic context<br />
  22. 22. The strategic approach<br />What are the goals for your school?<br />What’s the context?<br />What’s the current position?<br />What are you going to do to achieve your goals?<br />How are you going to do it?<br />Put the plan into action<br />Learn and revise<br />
  23. 23. Under the skin: context & position<br />What’s happened before?<br />What worked?<br />What failed?<br />What’s your reputation?<br />What are the barriers?<br />What are the obstacles?<br />
  24. 24. Under the skin: target audience<br />You need a relationship so …<br />Who are they?<br />What are their behaviours?<br />What are they interested in?<br />What do they think?<br />What do you want them to think?<br />What do they do?<br />What do you want them to do?<br />What are the gaps?<br />
  25. 25. Create the campaign: craft the message<br />What actions do you want to elicit?<br />So what do you want to say?<br />How are you going to say it?<br />Where are you going to say it?<br />
  26. 26. Create the campaign: theme<br />Driven by who you want to talk with and what you want them to think<br />Snowball<br />Core is constant; presentation adapts to the environment<br />Get creative; grab attention<br />
  27. 27. Form the plan: tactical options<br />Media relations<br />Newsletters<br />Event management<br />Posters<br />Advertising<br />
  28. 28. Form the plan: tactical options<br />Website<br />Blog<br />Podcast<br />Webcast<br />Twitter<br />
  29. 29. Additional activities<br />
  30. 30. Pupil Workshops<br />Part of the package for change schools<br />Enquiry schools can purchase the extra<br />Centre on the tactic<br />The menu of options<br />Adapt to your particular needs<br />Booking form<br />Friday 23 October: Deadline for returning the booking form<br />
  31. 31. Engagement with Cathy and Dom<br />Half a day for change schools<br />Two hours for enquiry schools<br />What support do you want?<br />Dom: 07748 146310<br /><br />Cathy: 07976 669089<br /><br />